In A Facebook Creative Rut?
Here’s How to Get Out
How do you get started advertising on Facebook? Which type of ads is best for your business? What is the best way to track results and optimize your campaign?
These are just some of the questions that come up when it’s time to start a new ad campaign, but there are no easy answers. We’ve all been in this position before, which is why we created this guide.
If you run an eCommerce marketing agency, Facebook ads are probably a key component to your success. It can be hard to get started, but this article will help you succeed with your Facebook Ads marketing campaigns.
What are Facebook Ads?
Let’s start with the basics. Of course, we all know what ads are because we see them every day, on television, online and even in print. But what are Facebook Ads, and how do they work?
In their simplest form, Facebook ads are advertisements that you pay to have seen by a specific group of people or “target audience.” For example, if you wanted to sell a new wristwatch, you could create a Facebook ad with a picture of the watch. Then, when someone clicks on your ad, they are brought to your page (or “landing page”). This is where you can direct interested parties to learn more about the watch or allow them to purchase it right there on Facebook.
It all sounds simple enough, but that’s just scratching the surface. For example, you might wonder why you’d want someone on Facebook to see your ad and then click it. And why do you need a landing page?
That means that you can direct the user to anything on your website or off it (like a product they can buy). You can choose where they go based on what’s most relevant for them and you. For example, if someone clicks on a Facebook ad for a pair of shoes, it might bring them to a page that sells those specific styles. However, if they go to your home page, you can send them to a style guide where they can see all the different options available and pick the one that’s right for them.
Ways to Succeed with Your Facebook Ads Marketing:
1. Optimize Your Facebook Ads Campaign
“Ineffective ads cost you time and money. But unfortunately, they probably cost much more than you think.”
If that’s not a convincing argument, consider this – ineffective ads are bad for the advertisers who pay to see them. They’re also bad for Facebook users because these ads disrupt their experience. Users who see too many irrelevant ads are less likely to use Facebook, or any other social media site for that matter – making it harder for the advertisers who actually pay to have their message heard.
The first step in succeeding with your Facebook Ads marketing is to make sure you’re only paying for ads relevant to your target audience. This requires proper tracking methods, which we’ll cover in section three of this article. First, however, it’s worth noting that a bad Facebook ad campaign can cost you a lot of money and annoy many people, especially if your ads don’t deliver well.
2. Keep It Simple
“Keep your product or service fresh but simple. The more complex the offer, the fewer people will get it.”
A new brand or a brand that wants to expand their product line might think that selling on Facebook is the perfect place to create variety and offer something different than they do in-store. They could be right, of course! However, never forget that your ads compete with millions of other ads. This means that the most successful Facebook ad campaigns are simple – preferably one product with a single call to action.
An important thing to consider is how many variations you have for the item you’re advertising. For example, if your business sells t-shirts online, an effective campaign might be simply promoting those t-shirts. The simpler you can keep it, the higher your chances of success will be.
3. Track Your Facebook Ad Campaigns
Suppose you want to succeed with your Facebook Ads marketing campaigns, one of the most important steps in tracking them properly. This means understanding how many people are clicking on an ad and going to the landing page. Likewise, if your ads are set up properly, this means watching how many people are going to your website and checking out what you have to offer.
You also want to do this for e-commerce success – it’s important to track how many people actually complete a sale or respond once they’re on your site. At the same time, you should pay attention to the ads that aren’t doing well. This might be an opportunity to try something different or spend more effort promoting other products or services.
4. Don’t Give Up
“This isn’t a sprint; it’s a marathon.”
Another important thing to remember when it comes to social media marketing is that the end result is the sum of many different factors. You might work for weeks or even months on a social media marketing strategy, and it could only take one minor change to make all the difference in your success. For example, using shorter ads and more video and images seems to be better than long-form text posts these days.
5. Collaborate with Other Brands
It can be tough to succeed when you’re on your own, but it’s much easier when you have friends. Collaborating with other brands is a great way to promote each other and spend less time creating multiple marketing strategies for the same purpose. This is also helpful in terms of avoiding the competition – by forming partnerships with other brands. You can offer something that your competitors don’t.
Of course, to make this work for both parties, the ideas must complement each other. Collaboration is easier when everyone has an equal level of success to contribute – which means working with small mom-and-pop businesses might be tough if they aren’t as effective as large-scale brands.
6. Pay Attention to The Trends
There’s a lot of advice available about what makes an effective Facebook ad campaign – and that information changes as often as the platform does. So, it’s essential to stay on top of trends, especially if you’re trying to create custom ads for each niche or category your business is involved in.
For instance, Facebook’s news feed algorithms have changed over the last few years to offer more videos and images than text posts.
The best ways to succeed with your Facebook ads are to keep them simple, track them properly, never give up and take advantage of collaboration with other brands. But, of course, you also want to pay attention to the current trends on Facebook – which means you can create custom ads for each niche or category so long as they’re complementary.