How Your IT Support Team Can Help Drive Your Social Media Strategy to Success
Coming up with a killer social media strategy is getting harder. With so many people to compete with, it’s easy to get lost in the noise. However, by having your IT support staff working with your digital marketers, you can increase their chances of success. Here’s how.
Make Sure You Are Prepared for an Influx of Traffic
There’s nothing more frustrating for a digital marketer than coming up with a marketing campaign so good that it has people flocking to your website in droves only to discover that your website is not equipped to handle the sudden influx in traffic. The end result of this can be your website being unavailable just when you need it the most. Worse still, you risk losing all the momentum that you have built up and wasting a golden opportunity to expand your audience significantly.
Having your social media team working closely with your IT support team will help to iron out these kinks. With your IT team aware of exactly what your social media team is doing and what kind of results they are expecting, you can ensure that your website is fully prepared for the new visitors you will hopefully be raking in.
Augment Your Marketing with Features to Your Website
When you are marketing yourself on social media, you are restricted to the tools and features available on that platform. When it comes to your own website, however, the only limit is your imagination. Anything that you can envisage, your coders can code for you, and your IT support team can integrate into your existing website design. Having your digital marketers working with your IT support team will enable you to identify ways that your website can augment your social media marketing.
For example, you could use your social media profiles to promote a raffle or other competition that you are running via your website. You can then send traffic from your social media profiles to your website. Once on your website, your audience will be greeted by a feature that enters them into a prize draw while also taking the opportunity to gather data from them that is useful for your email marketing.
Outsource for Maximum Efficiency
Having your existing staff working together more efficiently is always desirable. However, if you really want to kick things into a higher gear, then you should consider outsourcing your IT needs. For example, if your in-house IT staff are great at maintaining your website but don’t know how to do much coding beyond your website, outsourcing can enable you to access additional skills and capabilities that you don’t currently have.
For example, Impreza IT provides IT Support Kent for a range of clients. Not only will Impreza IT keep your website running smoothly, but they can also provide you with business analysts and software developers, among others. Bringing all of these capabilities together will enable you to turbocharge your social media marketing with the assistance of your IT support team.
By having your social media marketers working closely with your IT team, you can turbocharge your usual marketing strategies. A solid IT infrastructure is essential for any business, and allowing your social media marketers to take advantage of it means they can do more with less.
