How to Use Instagram Marketing
to Generate eCommerce Revenue
These days, different social media marketing platforms have arisen. But the question is, can you do e-commerce on Instagram too? The answer is YES. Instagram adopted useful features not just for the users but also for the merchants. And now, Instagram is one of the best ways to generate e-commerce revenue because you can promote your products. May it be through sharing or posting them on your story or your Instagram feed. And it also has a massive audience of over one billion in a month.
Now, let me show you how you can use Instagram to generate e-commerce revenue.
1. Take care of your content. You must constantly be posting products to maintain high standards and engagements. And it is also an advantage to catch the audience’s attention and be interested in your products. With that, there’s a high chance of getting better revenue.
2. Take care of your photos. For sure, you are not the only one posting a product. There’s also a chance that someone will post the same photos as you do. So, you better be creative in your posts. You can share that you are using it to make them see it’s the most satisfactory. You can also post a picture of it with a backstory so you can get their emotional attention. For example, the success you achieved because of the product. It will make them see how effective. And how many people have used your product because it will not be successful if no one uses it
3. Take care of your hashtag. Use hashtags that will help you get more insights when someone’s trying to find a product like yours. But know that you have to avoid using a lot of hashtags. The fewer, the better, so the engagements won’t decrease. You can use different hashtags such as:
- Entertaining hashtags. It must be something funny or clever to establish your brand. It will also make your brand catchy and stand out among the rest.
- Branded hashtags. Be creative because this will help you to encourage more people or users to attach your branded hashtag to their posts. With that, your brand will effortlessly get known.
- General appeal hashtags. It is the hashtag that is known, diverse to the audiences. With this, they will find your post. They will reach your brand assuredly.
- Timely hashtags. Use a hashtag that is up to date. For example, the New year is coming. Use a hashtag that is related to the upcoming event.
4. Share generated content. It is best to ask for reviews from the customers or a photo of the product they purchased because it will support social proof and legitimacy of what you are selling.
5. Recruit Influencers. Getting an influencer will help you boost your audience. They will trust your product when they see that a known personality assures them to rely on your brand.
6. Measure your Instagram e-commerce success. You must check how many insights you reach. It is also better to review how many purchases you had and how many people have watched your story. Or how many people are getting interested in your brand.
7. Be authentic. The authenticity will make your audience might be interested in your product. It is okay to follow what’s on-trend but make sure that there’ll be at least one thing on your post that will make your brand stand out among the rest.
8. Go live. You have the right to broadcast your brand, let your followers know about your product. Let them ask you questions about it, let them be curious, and answer them the best you can. Because interacting with your audience through this will make them trust you, as well as it is a way to make them familiarized with your brand.
9. Run an Instagram contest. It is one of the best ways to gain insta followers, to catch your audience’s attention. They can spread your brand by joining, and your brand will get known.
Here is the type of contests you can run:
- Follow us. The audience will follow your store in exchange for a prize when they are the chosen one.
- Leave a comment. As simple as giving feedback regarding your product or the experience with your brand. You can get a lot of entries because it is one of the most effortless contests.
- Tag a friend in the comments. As easy as they have to tag friends to join the contest. The more tags, the more people will participate. And that will spread your brand’s name. Eventually, it will no longer be hard for you to promote your brand.
- Photo contest. The contest with the highest prize for it consumes the audience’s time. You will be required to submit a video or photo of themselves whether the participants are using your product or doing something for your brand.
But know that creating a contest will cost you money. It will consume your time because you need to make landing pages. It is not as easy as creating a story and telling them that you are running a contest. But to make it easier for you. You better use contest software that will help you track your participants. You can see how many entries are in your contest, and you can choose the winners trouble-free. You can even use software where it will pick you a random winner. You don’t have to do it manually. And guarantee that you are not biased in choosing the winner participant who won the contest you run.
10. Turn stories into highlights. Instagram stories appear for only 24 hours. It is better to put it on your highlights to let it appear on your Instagram for a long time. It is a way to let everyone see all your products through browsing your highlights. It will give them an idea of your brand, how it all looks, or what products you have.
