How to Start Selling on
Amazon Step by Step
Starting an Amazon business may seem like a profitable idea (it’s really so) and an easy task in one bottle. Still, consider following life-proven tips and best practices to create a successful AMZ store. We share some of them in this article.
How to Sell on Amazon: Quick Guide
Being a globally leading marketplace with broad coverage, Amazon attracts aspiring merchants with its relatively low threshold, affordable fees, and built-in functionality to create a store and promote it. Still, it would be best if you had a smart strategy to run a successful Amazon business, so let’s get started with this venture step by step.
Take a Sober Look
The matter is that Amazon is very, very competitive. Standing out of the crowd on Amazon is pretty challenging, so it is necessary to set the right expectations at the very beginning. There are also different programs on Amazon that allow the sellers to reduce their expenses, 36 product categories to join, in-built promotion opportunities, effective customer support, and dynamic pricing multiplied by constantly changing trends and user behavior patterns. So, before starting an Amazon store, make sure you are ready for all the possible risks and benefits it can promise.
Find a Winning Product
Well, it is easier said than done. Amazon is teeming with different products. However, most of them are similar, so you can follow two strategies when finding the items you will resell.
- Find something truly unique. The opportunity to shop one-in-their-kind items is one of the reasons why buyers choose Amazon.
- Find a gap in a category or product offering. After meticulous research, you are likely to be able to find out what a specific category misses. As one more option, pick a category and research its products, looking for a benefit they don’t have.
After you are done, proceed with looking for suppliers. Most Amazon sellers buy their items on AliExpress, Alibaba, Taobao, eBay, and similar marketplaces.
Create an Account and Choose Your Plan
Next, create an account and choose your tariff plan. Compare the Amazon individual seller vs. professional account. A professional account costs $39,99 per month, while an individual is free. An individual seller pays $0,99 per each item sold, while the fees for professional sellers differ across the categories.
The most ingenious strategy is to get started as an individual seller, test and validate your product offering, and then switch to a professional subscription.
Proceed with researching relevant keywords for your future product descriptions, since the right choice is decisive for your ranking in Amazon organic search. Indeed, looking for the right users’ queries manually will take a lot of time, so consider using Amazon product review software with a built-in keyword research feature.
Use the researched keywords naturally in your product description and incorporate them in such a way to show the product’s benefits as well, in addition to improving your search position.
Come Up with Images and Videos
Also, prepare images and videos of the product. This task needs your care and attention, so do your best to create videos and pictures of high quality. The first impression the users receive is always visual. Therefore, your visual promo materials can be decisive for achieving a high conversion rate.
P.S. Promote your images and videos across other marketing channels. This is an especially winning idea for those sellers who joined the Amazon Brand Referral program since attracting third-party traffic to Amazon allows for cutting referral fees in this case.
Create a Listing and Start Selling
The next but not the last task is creating a listing, filling in all the important fields, and starting selling. Still, your job doesn’t end there. To run a successful Amazon store, you have to stay tuned to Amazon trends and changes constantly.
For example, you should be smart with your pricing since your competitors can use different pricing strategies to skyrocket your sales. You should also work on collecting feedback from your users, identify and report fake reviews, work on your product rating and sellers ranking, and most importantly, enjoy your Amazon seller’s path!