How to Plan a Successful Relaunch Event
Once things get back to normal you are going to want to celebrate with a bang. Bring those customers in by the droves and kickstart your business back up again. Relaunch events can be sales, they can be parties, or they can just be a special service – something that makes your relaunch a little different than business as usual.
Relaunch events aren’t restricted to stores, either. If you are an artist, you can work together with others in your area to put on an event that brings people in and buying (while having a lot of fun while they’re at it). Relaunch events give the public something to do and have fun with, encouraging more potential customers your way. Combine that with a discount system that encourages multiple buys, and you can clear out your stock and get ready for the new season in no time.
All you need to get started is to follow this guide:
Choose a Venue
The most obvious choice of venue is your own store, but you don’t need to be restricted to that. If you are an events planner that is organizing a big relaunch event for several brands you can look to book out an event hall and organize for each brand to have their own booth.
Consider Design
People are going to want to go to a place that looks cool and fun, so you cannot ignore design when planning a relaunch event. Do up your store, give it a fun new redesign, or hire a few essential design pieces for your relaunch event in advance.
If you are organizing a big venue, then you will also want to consider the layout. You want your guests to be able to find what they are looking for easily. Wayfinding signs, floor decals, and even a printed map can do wonders towards improving your guests’ experience and helping all the brands you represent flourish even if they are in the back.
Make it a One-Stop Shop
The bigger the event the more important it will be to make it a one-stop shop. This means you need to do more than just sell your wares. You need to offer customers a place to relax, perhaps have something to eat, and even add some fun activities to enjoy. You want people to spend as much time in your relaunch event as possible to increase sales and satisfaction.
Find Ways to Extend Your Relationship
Offer a special discount if they sign up to your newsletter. Have a raffle where they provide their personal details. There are so many different ways that you can connect with your attendees so that you can continue to build your relationship after they go home and, in turn, increase repeat sales.
Relaunch events are going to be popular, so you need to do all you can to make your event stand out and to keep your attendees at your event for as long as possible. This can seem like a big investment, but by working collaboratively with other brands in your area you can all benefit and spread out the cost.
