How to Maximize Your Time on Pinterest
By
Andreea Ayers
To make your business’s Pinterest page a success, you’re going to have to invest a little time and effort. Luckily, there are some tactics you can use to make the most of every pin and earn followers faster.It doesn’t matter what type of business you run; product and service based businesses, even B2B services can do well on Pinterest with the correct approach.
Time is the main reason I hear from people about why they find it so hard to integrate a new social media platform into their marketing efforts. Between business and family and everything in between, many entrepreneurs feel like there aren’t enough hours in the day. That’s why I love automation.Using apps like Pingraphy to schedule pins in advance can save you hours of Pinterest time each week while allowing you to share new content with your followers. In addition to helping you automate posts, Pingraphy also tracks your key Pinterest metrics like repins, likes, clicks and reach as well as helping you understand your followers so you can customize your content.
Scheduling pins isn’t the only way to make the most of your time on Pinterest.
To truly maximize your efforts, you need to make each pin resonate with your followers. Here are seven ways to make every pin count:
Introduce yourself:
Pinterest is the most personal of social media platforms, so make sure your followers know who they’re talking to. Introduce yourself and your business in your profile, provide a link to your website and make sure your profile picture is easily identifiable in thumbnail size.
Quality:
Don’t post a pin just for the sake of posting. Poorly sized images or blurry images send a negative message about your brand. Remember, if you’re going to spend the time posting it—make it count.
Hashtags:
Help people find your content by using hashtags the right way. Use one or two in each post and pick your hashtag wisely to ensure it’s on topic. Before choosing a hashtag, search it on Pinterest to get an idea of its popularity and how useful it can be to you.
Be choosy:
You aren’t obligated to follow everyone who follows you. Restrict your following to users who genuinely interest you and have a large following that offers some crossover with yours. You can use Pingraphy to quickly find your most influential followers.
Grab ‘em quick:
Think of your board titles like the sign on a store. If the sign doesn’t grab passers-by immediately, they’ll never come in. Keep your board titles short (two to five words) and choose words that you know people interested in your product are searching.
Teach:
Pinterest users love the visual nature of the platform because it’s perfectly suited to tutorials. Post neat how-tos, DIY projects and other teachable visuals to offer your followers news they can use.
How do you make the most of your time on Pinterest? I hope you’ll share your experiences with us in the comments?
Andreea Ayers is the founder of LaunchGrowJoy.com, a business that coaches entrepreneurs and small business owners on how to grow their business via publicity, wholesale, marketing and social media. Andreea is also the creator of Profiting with Pinterest, an online course for entrepreneurs who want to learn how to use Pinterest to grow their business.
