How to Level Up Your Social Media Marketing This Year
In 2023, social media marketing is pretty much the only way to go. If you’re not on Instagram, Facebook, or TikTok, you’re missing out on serious reach and might be digging your business’s own grave.
Whether you’re on social media but unsure of how to make the most of it, or not using any of these platforms at all, this article will help you take the necessary steps to work on your social media marketing strategy for 2023. Here are the tips you need.
Get Specialized Help
First, it’s important for us to note that if you have absolutely no idea what you’re doing when it comes to your business’s socials, you should be willing to spend the money on getting professional assistance.
Hiring a professional social media manager or working with a marketing company is the best way to ensure that you’re giving your company its best shot at success online and growing through that funnel. You could even look into niche assistance for the specific industry you work in. For example, there are marketing companies that specifically work with legal marketing, various types of technology, etc.
Take it Seriously
It’s important that you understand the weight of what you post online, and how deeply it can impact your customers’ perception of you and your brand.
Social media should be thoroughly planned and well-thought-out. Simply snagging a low light shot of your product and posting it haphazardly onto your feed isn’t going to do the trick. You need to curate your posts, make sure that your photos and videos and professional and well-edited, and align your posting with relevant captions, hashtags, and other details.
Stay in Your Lane
It can be overwhelming with so many different social media platforms to choose from. Facebook, Instagram, Twitter, TikTok, Snapchat, YouTube… The options are endless. Should you be making use of all of them? The short answer is no, but choosing the right platform is a challenge.
Consider the type of person your general customer is and let that guide you in your decision about which platforms to use. We recommend focusing on posting content on two or three at most – do only a few things but do them well.
Take Time to Engage
A successful social media strategy isn’t to post and run – you need to take time to engage with your customers too. This can look like replying to comments and DMs, hosting live events, and sharing Insta stories with behind-the-scenes content, polls and question boxes.
Use your platform to get to know your customers better and interact with them like friends.
Keep an Eye on the Trends
Finally, even if it doesn’t feel natural to you, you need to be aware of current social media trends and consider how you can use them in your own strategy. You might make use of influencer marketing or affiliate programs too.
Remember not to follow trends just for the sake of it – if a TikTok dance trend doesn’t fit in with your brand image, give it a skip, but make sure you stay relevant too.