How to Increase Page Authority of a Website?

If you’re into SEO, you must have heard about the term page authority.  It’s a term that was coined by the SaaS Company Moz, and it is a score given to predict how strong a web page will rank in the search results of the search engines. It uses the same data as Domain Authority but Page Authority predicts rankings on the page level, not the domain level.

Many website owners rely on page authority numbers to compare specific pages to one another. It’s also a helpful method to perform competitive research. Page authority helps businesses know who their competitors are and what strategies they should use to boost the page authority.

On this note, let’s explore how to increase the page authority of your website and stay ahead of the curve. Even if you are new to SEO services, follow these steps to optimize your website and boost the page authority score with confidence.

Focus More on Off-Page SEO

Page authority takes account of the trust, credibility, and brand presence of your website to rank it among the competitors. Many business owners only perform off-page SEO for a month or two and this is the biggest mistake. Off-page SEO is constant work and you need to have a complete strategy that you can follow for months to come. Focus on building more links, and build relationships with other websites so that the credibility factor will improve.

If you are getting started with off-page SEO now, it’s better to first prepare a strategy that you’ll follow for months to come. Observe which things are working for your business and what needs to be optimized in the off-page SEO.

On-Page Checklist

Along with doing off-page SEO, it’s important that you ensure the on-page SEO is done without any mistake or guidelines violations. Although, you will not perform on-page SEO that frequently, but while you do, ensure you have covered all the factors on your website. From right keyword research to content optimization, meta tags creation, URL optimization, and so on. The better the On-page SEO implementation, the better the chances of improving page authority.

Follow a complete checklist of on-page SEO so that it will become easier for you to implement changes on your website. It is important to follow all the guidelines and content optimization is the biggest ranking factor of all for both websites. It is also stated by Google that proper on-page optimization boosts page authority.

Focus On Technical SEO

Technical SEO is different from on-page SEO and it helps you significantly to boost the website’s page authority. You can begin the technical audit of your website by using tools like Screaming Frog to find out all the shortcomings and start working on that. First, you need to ensure that there are no 404 pages on your website, the XML file is updated and submitted on the Google Search Console, there are no longer redirects, there is an SSL certification available for the safety of the website, and so on.

Make sure the website is technically sound and secure for users to visit. As Google and other search engines are focusing more on the overall user experience, it becomes important to focus on fixing the technical glitches.

Image by Diego Velázquez from Pixabay

Mobile Friendliness

With mobile-first indexing, search engines are focusing more on the mobile version of the website rather than the desktop version. Make sure your website loads faster on both desktop and mobile versions so that users will get the same experience throughout all devices. Along with this, you need to ensure that all the functionalities that are working on desktop versions are also working on the mobile version. There should not be corner cuttings on the mobile version.

You can use Google’s free tool to check whether the website is SEO-friendly or not. And the best part is that you also get suggestions from the tool to make the mobile-friendliness more accurate. Once your website is fully optimized for mobile devices, the page authority will improve significantly.

Focus On Page Speed

Speed is a major ranking factor for ranking your website and boosting the overall page authority of the website. It’s recommended that the website should load within two to three seconds on both desktop and mobile versions. If your website is loading slower, then you must fix technical glitches to make it faster. You can use free tools like Google’s PageSpeed Insights to check what are the considerations that you need to fix.

Once you fix the loading speed of your website, you will notice that the page speed is improved significantly in a shorter time. In 2021 and beyond, this will remain the most important factor that you should be focusing on.

Final Thoughts

Follow these easy tips to get ahead of the curve and focus on boosting the overall page authority of your website. Or you can hire SEO Company in India and they will help you gain more

traction, and you can get more opportunities to rank on the top SERPs.