How to Give Your Website an
SEO-Friendly Revamp
SEO is still, to this day, an incredibly important approach to digital marketing. Though the days of getting any clicks are over, thanks to the enriched snippet that gives people answers to common questions, that doesn’t mean that SEO and trying to rank highly on the SERPs is a waste. Investing in SEO today means ensuring your site is engaging, accessible, and a joy to use. It also helps by increasing the visibility and reach of your brand online, particularly on niche or local results.
People are still searching. Using SEO increases your chances of getting your link clicked, but more importantly, it helps you offer a top digital experience for everyone who does visit your site, regardless of the path that took them there. SEO, of course, does evolve regularly, so if it’s been a few years since your last audit, it’s time to take these steps now:
Identify Areas of Concern
If you want to speed up your revamp and hit all the essentials, then it’s important to hire e-commerce SEO services. These services start with an audit and carry on from there, so you can revamp your website and then use your goals to direct your keyword, content, and off-page marketing and SEO strategies. It can be hard to see issues when you don’t know what to look for, so bring in experts at least on this step, and ideally for all the rest.
Conduct Keyword Research
Fixing issues is step one. Before you work on making improvements, however, you first need to know what keywords you’re hitting. Conducting keyword research is essential to connect your site to your target audience. Keyword research and implementing the associated keyword strategy can help you optimize your website’s content to match better what people are looking for. There are many keyword research tools available online, such as Google Keyword Planner and SEMrush, that can help you identify relevant keywords for your business.
Optimize Your Website’s Content
Once you’ve identified your target keywords, it’s important to optimize your website’s content to include them. This includes your website’s titles, meta descriptions, and page content. When writing content, make sure it’s relevant, engaging, and informative. Avoid stuffing keywords into your content unnaturally, as this can be seen as spammy and hurt your SEO efforts. Instead, focus on using keywords naturally in your content to improve its relevance.
Improve Your Website’s Structure
The structure of your website plays a critical role in your SEO success. A well-organized website with clear navigation and URLs is easier for search engines to crawl and index. This makes it more likely that your website will rank higher in SERPs. To improve your website’s structure, make sure your pages are properly categorized and labeled, use descriptive URLs that include relevant keywords, and use internal linking.
Make Your Website Mobile-Friendly
Most people are on the internet today, and most of them are doing it on their phones. Making your website responsive is old news. If you want to give it an SEO-friendly revamp that’ll make a big impact, make your website mobile-first. To make your website mobile-friendly, use responsive design that adapts no matter the screen size, ensure that your website’s load times are fast, and optimize images and other media for mobile devices.
