How To Do Keyword Research

Amongst all the updates and changes to the platform, keyword research is one thing marketers can typically rely upon to stay consistent. Whilst it may seem basic, keyword research is one of the most fundamental elements of running successful Google Ads and maintaining an online presence. However, keyword research is not only a tool to elevate your paid search; it’s also key for your Search Engine Optimization, also known as SEO. On top of this, keywords can fuel your content strategy and ensure your content is relevant and helping you. So, it’s important. However, it’s not a hard task to get right. But if you feel like you need a little more help, you can find an SEO agency to do it for you. You can search for terms like “digital marketing agency or “best SEO agency London” to help you find the best agency in your area for SEO.

What Is Keyword Research?

Keyword research is simple; it’s the task of finding search terms that users enter into the search engine. These are valuable as these terms can be used to target users to ensure you are showing up when they utilize these search terms.

Why Are Keywords & Keyword Research Important?

Keywords are important as without them, your content won’t get any traffic. Keywords drive organic traffic from the Search Engine Results Page (SERP), and the keywords you use, and target will determine what type of traffic you get. Additionally, if you write content that does not contain any keywords, it means there is no demand for the topic you’re writing about, and you won’t get people clicking on this content. That’s another reason why keyword research is important, it tells you if what you’re writing about is relevant or not.

Where To Start With Keyword Research?

Brainstorming Keyword Ideas
The first thing you should be doing when starting keyword research is brainstorming what is most relevant to your business. You start with forming general groups which more specific ideas can stem from. These groups can be as basic as “leads” in a dog accessory business. Once you’ve made a list of the most relevant groups, you can begin to fill these in with more specific terms.

Finding Specific Terms For Your Groups
Now that you have a few groups to focus on, it’s time to move on to filling these groups with specific keywords that you want to target. It’s important to remember that these keywords are the terms that you think your potential consumers are using, so you’re looking to rank for these in the SERPs. These terms don’t have to be perfectly researched keywords; you’re just gradually filling these groups with more specific terms and phrases that are logical.  You can also find out what keywords your competitors are using or what keywords you’re already ranking for by using keyword tools.

Narrow Down The Keywords
It’s now time to narrow down the keywords and perfect them to ensure you’re using the most relevant terms for your business. This includes analyzing user intent, as this is pivotal to ranking well in search engines. You can narrow these down by really thinking about your consumer and what they’ll be looking for. This also gives you the opportunity to troubleshoot any keywords. For example, do any of your terms have double meanings? This could be applicable to a golf company, one of your keywords could be “new clubs”, but this could also be referencing new nightclubs. This is why it’s necessary for keywords to be specific enough; this would simply be solved by using the keyword “new golf clubs”.

So, we’ve given you a basic summary of how to do keyword research and why it’s important. Keyword research is a simple task that is easy to do well, but once it’s done badly it can have a detrimental effect only on your business as it can cause a lack of traffic to your content. Be sure to refer to our tips the next time you start on a keyword research task or use an SEO agency in London to ensure you’re getting it 100% right!