How to Design a Stunning Booklet
and Follow Your Brand Guidelines

Printed marketing materials, such as booklets, should be a central part of your marketing strategy. While many think that digital marketing is the be-all and end-all, print marketing still has a key role in attracting new customers to your business. Booklets are a particularly impactful marketing medium. The good news is that you can now do booklet printing, so producing high-quality printed marketing materials has never been easier! In this article, we will help you create a stunning booklet that follows your brand guidelines.

Booklet Size

The size of your booklet is an important factor to consider when designing a booklet for your business. You want to make sure the booklet is big enough to showcase your brand and allow people to read it easily but not so big that it becomes unwieldy or difficult to read.

There are a couple of factors you should consider when selecting the size of your booklet:

  • Your audience: Who will be reading your booklet? If you’re targeting a general audience, you’ll want to choose a size that’s easy for everyone to handle. If you’re targeting a specific group, like businesses or organizations, you may be able to get away with a larger size.
  • Your content: How much content do you have? If you have a lot of content, you’ll need a larger booklet to fit it all in. If you have less content, you have the option to pick a smaller size.
  • Your budget: Larger booklets cost more to print, so keep this in mind when choosing your booklet size.

Paper Type

The first step in designing a stunning booklet is to choose the right paper type. There are various paper types available, each with its own unique benefits.

If you want your booklet to have a luxurious feel, consider using premium gloss or silk paper. This type of paper has a high-quality finish that will make your booklet stand out from your competitors.

If you’re looking for paper that’s eco-friendly, we recommend that you choose recycled paper. This type of paper is made from recycled materials, so it’s better for the environment than some other types of paper.

Alternatively, if you’re searching for paper that can be written on, consider uncoated paper, as it has high absorbency with no shine.

Paper Weight

When it comes to choosing the right paper weight for your booklet, there are a couple of things you should bear in mind. First, you’ll want to consider the type of booklet you’re printing. If it’s a thin, pamphlet-style booklet, a lighter paper weight will be suitable. But if you’re going for a thicker, more luxurious look, you’ll need to go for a heavier paper weight.

Next, think about how your booklet will be used. For example, will it be read primarily indoors or outdoors? If it’s likely to spend time in direct sunlight or other harsh conditions, you’ll need to choose a durable paper that won’t fade over time. Finally, consider your budget. Heavier papers are always more expensive than lighter ones, so if cost is a concern, you may need to compromise on paper weight in order to stay within your budget.


When it comes to choosing a binding method for your booklet, you have three main options: stapled, wiro or perfect binding. Each of these binding methods has its own advantages and drawbacks, so it’s important to choose the right type of binding for your booklet.

Stapled binding is the most common method for booklets and is generally the cheapest option. This method is quick and easy for printing companies to do, but keep in mind that it can be less durable than other methods. So if you’re going to be mailing your booklet or distributing it in a high-traffic area, consider using wiro or perfect binding instead.

Wiro binding is similar to stapled binding, but the wire used is much stronger and more durable. This makes wiro bound booklets more resistant to wear and tear, but they can be more expensive than stapled booklets.

Perfect binding is a type of adhesive binding that uses strong glue to hold the pages together. Perfect bound booklets are very durable and look sleek and professional, but they can be more expensive than other options.

Final Preparations

When you design your booklet, be sure to leave a trim line, bleed area, and quiet area. The trim line is the line where your booklet will be cut. The bleed area is the area that extends beyond the trim line, which ensures that when your booklet is trimmed, there is no white space on the edges. Finally, the quiet area is the safe zone where you should put any text or images that you don’t want to risk being cut off during the printing process.