How to Create a Content Calendar to
Keep Up with TikTok Trends
Creating a TikTok content calendar is one of the best ways to keep up with trends, not to mention that it also helps keep content consistent. If you’ve never created a content calendar before, here’s how you do it.
Understand your Audience
Getting to know your audience will help when crafting a content calendar. It also ensures that you are always sharing relevant content. The more interest your audience has, the more likely they will be to engage online. Overall, TikTok has more users under the age of 29 than any other social media platform out there. Make sure that you include this demographic when crafting your content. Don’t discount other age groups, though. 44.1% of TikTok users might be within the GenZ bracket, but you are still missing out on 55.9% of users if you target those alone. If you’re new to the platform, or if you don’t feel as though you’re hitting the right demographic with your content, then hiring a TikTok ads agency is a prime solution, especially if you’re running a business. An ads agency can help you to maintain brand integrity even as you target multiple age brackets, so if you’re unsure as to who your audience is, or if you’re having trouble reaching them, then don’t overlook how powerful that can be.
Fresh Content is Everything
Creating fresh content is imperative. In addition to advertising on TikTok, you want to create an organic presence for yourself. Thankfully, TikTok encourages you to do so, and that’s why it’s home to millions of creative users. With many effects and filters that you can add to your photos and videos, along with the additions of narration and music, you can breathe more life than ever into your footage, and this is the key when crafting new and engaging content. Now’s also the time to brainstorm ideas too, so you can come up with topic clusters you’d like to cover moving forward.
Focus on Authenticity
Gen Z has a huge presence on TikTok, and these users tend to value authenticity above everything else. In a world that revolves around generic advertising, you need to make sure that your campaign stands out. A big part of marketing on the platform is making sure that you are relatable. Some of the most popular types of content you can create include explainer videos, demonstrations and testimonials. Content like this helps to establish trust in your brand, so make sure you put a heavy focus on it when creating your calendar.
Create and Edit
When you have aligned your ideas with your brand image and audience, it’s time for you to create and edit your videos. Use your preferred video software and take note of things like video length, captions and even hashtags so you can optimize them for maximum engagement and reach.
Queuing Content
On TikTok, videos can only be scheduled up to 10 days in advance. You’ll need to upload your content and then hit schedule. After that, you can set your timings, and the video will be posted according to your calendar. Remember to look at the 10 days as a whole when creating and posting content so you can make sure that you are not posting similar videos too close together.
Analyze and Learn
Once you have created your content and queued it up, all there is left to do is wait. Your videos will be posted over the next 10 days, and soon enough, your analytics will come pouring in. If you’re trying to keep up with the latest trends, then you need to take note of your analytics. As your videos go by, you will be able to take note of which videos are appealing to your audience the most, so you can refine your strategy going forward. This allows you to create even more engaging videos in the future.
Analyzing TikTok data across a lot of different videos, if you’re an influencer or if you’re posting a great deal of content can be difficult. If you’re doing this, then investing in third-party software is certainly worth it. When you invest in third-party software, you will find it easier to track what’s doing well and what isn’t. Remember, even if a video isn’t doing well, that doesn’t mean that it didn’t resonate with your audience. It may be that you didn’t target the right keywords or the right hashtags. Although trial and error can be useful, keyword planning is more important. Integrate this into your planning strategy if you want to see maximum results.
