How To Convert Social Media
Networking To
Real World Get-Togethers
Your social media followers don’t have to remain strangers to you. There’s a perfect opportunity to meet them in person – especially those who are located near you – and turn them into life-long partners or customers. You may ask, how can you make this happen? It’s simple. Invite them to your next company event!
However, you can’t just organize an event and expect your social media followers to come. You have to make a plan. Don’t worry. It’s not that hard. After all, you’re targeting your social media followers. So, everything you need to do to promote your event is online.
Think Of a Catchy Hashtag
Once you have everything set for your event (i.e. the venue, the date and time, etc.), it’s time to think of a hashtag. A hashtag is one of the best ways to get everyone’s attention. It can also help your followers keep up to date with the latest information about your event. Just make sure you come up with a hashtag that’s one of a kind and memorable.
Add your hashtag on your profile and on all the content you’re going to post related to your event. In addition, be consistent and use it on all your social media platforms and communication channels like your printed posters, electronic newsletters, and business website.
Create A Facebook Event Page
Setting up a Facebook event page can save you time, effort, and money in inviting people. It allows you to send the invitation to your audience in just a couple of clicks. You can also see everyone who confirmed their attendance, who isn’t yet sure, and who cannot make it. It takes away the hassle of asking people for updates.
Another advantage you can get from a Facebook event page is that it’s easy to make. You just have to type in all the necessary information like the event description, schedule, location, price (if it’s a paid event), and list of special speakers. You also have the option to select the people you want to invite if it’s more of a private event than an open one.
Publish High-Quality Content
Aside from posting your online event poster on everyone’s feed, you can further entice your followers to come through a series of engaging posts related to your event. These posts can help people understand what your event is about and learn about its relevance in their work and life in general.
Just include a compelling story accompanied by striking images and videos to grab their attention as they scroll their timelines. In addition, tailor them if you’re going to post content on all your social media accounts. Also, don’t forget to insert all the important details in all of them, or a link to landing pages providing further information…
Make An Event Landing Page
Just because you already have a Facebook event page, it doesn’t mean you have to stop there. Take things up a notch by putting together an event landing page on an external website. Take note that your online invitations and posts about your event should have a link leading to this page so that people can visit it.
Use a straightforward headline and short but informative copy that details what the event is about. Make sure it’s interesting and convincing enough that people will be encouraged to click the call-to-action button at the end of the page and register for the event. It will not only help you gather attendees but will also result in a valuable list of leads.
However, if you can’t get to these steps yet because you’re stuck with finding the right venue for your event, check out loft party rentals in your area. Loft venues provide visually appealing aesthetics that people will love. Social media aficionados will not miss the chance to take and share photos especially if the place boasts unique designs, tall windows, and high ceilings. The right location will surely make your event more memorable. After all, it’s not only before the event that you can promote. You can also continue promoting it even after it’s over.
