How Social Media Coverage Can Assist Online Casinos

How Social Media Coverage Can Assist Online Casinos

There are a variety of ways in which online casinos can increase their customer base. The more traditional ones are paid for advertising and PR (public relations) while the more recent ones use SEO and social media. While SEO involves making online casinos more visible in search results pages, generally by link building, social media targets increasing traffic to the online casino website by attracting attention on social media sites.

Social media is a general term for a variety of different kinds of websites, though one thing that is common to all of them is sharing. Essentially the strength of social media is the ability to share information, thoughts, images, opinions, and anything else that can be communicated over the Internet. For instance Twitter is all about sharing short messages; Facebook is about sharing images, updates, stories, events and just about anything else; while LinkedIn is orientated to business contacts.

With advertising and PR, all an online casino could do was to tell a story either by paying for it or by issuing press and news releases and hope that people would respond positively to it, but social media takes this to a whole different level. Online casinos are able to engage directly with their clients through social media. They can initiate conversations and participate in them and they can encourage people to share content with their friends and followers.

While there is always reluctance to believe in paid for advertisements, there is much less reluctance to believe information that is shared through social media.  Social media is a great way of enhancing the reputation of an online casino, such as

Of course the opposite is true too. It doesn’t take many rotten apples to spoil the barrel, and people are able to share adverse comments as well as beneficial ones. However it has been shown that in communities where the majority are happy customers, the happy customers will gang up on those who make unfair comments, often branding them as trolls.