How Social Media Can Influence Your SEO
There are plenty of factors that significantly influence your SEO rankings, but the plainest and simple one is social media. Social media is something that all businesses should have, even if it is not for SEO purposes. It is the best way to get your message, services and brand name across to potential customers.
Although social media does not directly impact SEO, it is true that it does contribute a lot to SEO ranking. In addition to this, remember that the links you share across social platforms prove to increase brand exposure. So, link building in Italy and, in general, has a lot of impact on SEO rankings. These all add up and directly influence search engine optimization in several directions:
Boosts Content Performance
As we have mentioned before, if your business is not on social media, even to share your content, you are definitely missing out on a ton of business opportunities. Social media has evolved in the past few years, and it is now one of the best places to promote content that your business creates. It allows one access to a wider reach as well as engagement which leads to higher SEO ranking.
Along with bringing in more traffic to your content, a social media presence increases the chances of someone linking your business to their content. Backlinks are the backbone of SEO. The search engines analyze how other contents favor yours, which, in return, leads to a higher SEO ranking.
Ranking for Search Terms
While how your website ranks may be a huge concern for your business, you may want to check how your social profiles rank. So, when people look up your business, your social profiles gain the opportunity of ranking along with your website.
Furthermore, a social media presence can give the audience a general overview of the business. This can include additional information like a mission statement, the aesthetic, and professionalism.
Increase in Traffic
Now, we all know that the ultimate goal in SEO is, most of the time, to increase exposure and direct more visitors to your website. However, keep in mind that increasing your website’s search engine ranking is not the only way of directing more traffic to your website.
As a matter of fact, if you stay active on social media, curate, and post content that you know your audience wishes to see, you are bound to experience an increase in traffic to your website.
Build a Rapport with Your Audience
One of the primary reasons to invest in SEO is so that you can build a rapport with your audience. In addition, a bond of trust can also be formed with the help of social media. In particular, these days, consumers are faced with an overwhelming number of options of services that are readily available to them. While that is beneficial for small businesses, it forces consumers to seek out the absolute best – which they judge according to social media presence.
In fact, a poor or nonexistent social media presence can act as a red flag to consumers. Furthermore, if you intend to use SEO to help build trust with your audience, social media can play a huge role.