How Social Media Can Impact
Real Estate Success in 2025
Social media has become an indispensable tool in the real estate industry as platforms like Instagram, TikTok, and YouTube become powerful marketing channels for promoting luxury properties and enhancing brand reputation.
This article will explore how social media can impact the success of your luxury real estate business in 2025 and beyond.
Short-Form Videos Can Increase Engagement
Short-form videos have taken center stage in real estate marketing. TikToks and Instagram Reels allow estate agents to creatively increase client engagement within 60 seconds.
You can use short-form video content to highlight unique features of a property, provide virtual tours, share client testimonials, or introduce your agents through behind-the-scenes footage.
Authentic Content Builds Trust
Luxury estate agents can share authentic behind-the-scenes and personal content, such as ‘meet the team’ videos, to humanize their brand and build trust with clients. This approach differentiates estate agents in a crowded, competitive market and fosters deeper connections with clients.
Influencer Collaborations Boost Brand Reach
Collaborating with celebrities or influencers is proven to be a successful marketing strategy for luxury estate agents.
For example, a Houston-based estate agent was hired to market NBA legend Tony Parker’s mansion in Boerne, Texas. In July, the estate agent then enlisted Twitch streamer Kai Cenat to live‑stream from the 53‑acre estate. That livestream brought global attention to the property, generating renewed buyer interest after years on the market.
Another example saw a Australian-based estate agent hire street artist Lushsux to paint a Marilyn Monroe mural on a property, known as ‘Monroe House’. The agent then brought in social media influencers to share photos in front of the mural and tag both the agent and the property.
Analytics Enhances Data-Driven Strategies
By posting social media content across a range of platforms, your business will get access to engagement metrics, which determine what type of content resonates most with your followers.
Analyzing this data allows estate agents to better understand their audience and personalize their social media strategies accordingly for future marketing campaigns.
Final Thoughts
Social media has transformed the way luxury estate agents market properties and connect with new and existing clients.
By embracing short-form video content, showcasing your authenticity, collaborating with influencers, and leveraging data-driven strategies, estate agents can achieve greater success in 2025 and beyond.
