How Much Does Social Media Marketing Cost on Average?

How Much Does Social Media Marketing Cost on Average?

Are you considering outsourcing your social media marketing?

If so, you’re not alone. The average small business spends 6 hours per week managing their social media accounts. Wouldn’t that time and energy be better spent running your company?

Of course, cost is a concern for every business owner. Social media marketing pricing structures vary depending on the needs of your company.

How much does social media marketing cost in 2020? What are some ways you can keep the costs down?

What Does Social Media Marketing Include?

When it comes to social media marketing for business, costs can vary greatly.

Hiring a new freelance marketer to schedule posts for one platform could cost as little as $15-$20 per hour. Hiring a large marketing agency to create videos for multiple platforms could cost you thousands of dollars per month.

Social media management pricing really depends on what services you want. These might include:

  • Launching or running new channels
  • Creating posts with photos or videos
  • Sharing new content from your website
  • Running ad campaigns
  • Responding to questions and comments from users
  • Influencer marketing strategies

As you would expect, the more services you need, the more you’ll pay. The good news is there are plenty of ways to make social media marketing costs more affordable.

How to Make a Social Media Marketing Budget

Here are 3 simple ways to outsource your social media management needs without breaking the bank.

Ask About Packages

Freelancers and agencies have various pricing structures, but you should be able to find one that works within your budget. Rather than choosing an hourly rate, ask about fixed-price monthly packages.

Expect to pay a few hundred dollars a month for basic posts scheduled across a few channels. Premium packages that include services like video production or influencer networking could cost thousands. The key is to find the best one for your budget!

Start with 1-2 Platforms

You may feel tempted to create a presence across a dozen platforms, but is that really necessary?

If your budget is tight, start with one or two platforms where you know your target audience spends time. Focus on Facebook, Twitter, or Instagram first, and you can always expand to other channels later on.

Consider Content Type

The type of content your marketing manager creates will have a big impact on your costs.

Will you use free stock images for a few Facebook posts a month? Or do you want custom videos to post on YouTube three days a week?

Limit the content you request at first. Once you’re comfortable with your marketer (and your budget grows), you can create new content strategies.

How Much Does Social Media Marketing Cost? Now You Know

There’s no single answer to how much does social media marketing cost, because each business is unique.

The amount you’ll pay depends on the number of channels you use and the type of content you want. Costs will also vary depending on the size and experience of the agency (or individual) you hire.

One thing that is for certain is that outsourcing these tasks will give you more time to devote to running your business. Isn’t that worth the price you’ll pay?

Did you find this article helpful? Be sure to check out our other recent marketing posts for more valuable information.