How Can Bus Shelter Ads Complement a Social Media Marketing Campaign?
One of the biggest challenges companies must meet is getting their products in front of the right people. If customers don’t know about your product, they won’t make a purchase or tell others about it. This is where a marketing team can help. They can use the tried and tested methods to put your products where they can be seen. Outdoor ads such as those on bus shelters are still highly effective advertising. Let us look at how bus shelter ads complement a social media marketing campaign.
They are Publicly Visible
Bus shelter ads like social media will be visible to everyone. This will create familiarity with the brand as people start to see it wherever they are. The more you can get your brand out there and be seen, the more likely people are to consider buying it.
Although outside advertising has been around for many years, it is still one of the most effective ways of marketing your products. Using bus stop ads is just one of those ways that have proved to boost interaction and brand identity.
Ideal Location For Buying Products
Showing your ads or posting about your products on social media is a good way of placing your product in front of people’s eyes. They will be scrolling through their social media anyway, so placing posts in their feed will encourage people to look and perhaps click on the link.
By placing ads on bus shelters as well, you are putting the ad in a place where someone might be about to go shopping. They will recognize the brand from social media and may be tempted to buy the products while they are out.
Add Links to Social Media
Outside advertising is becoming more sophisticated all the time. With new digital displays, more ads can be shown at one location. Along with the need to grab the customer’s attention, you also want to encourage them to interact with the ad. This can be done by adding a QR code or web address where the person can view your social media or website.
Such ads can direct people to your nearest store or the one selling your products.
Linking Up Demographic Data
Modern outside ad displays are more sophisticated than ever. Not only can some of them see who is interacting with them, but they can also collect demographic data that can then be used by the company showing the ads.
This information can be incredibly helpful to marketing teams, as they can use it together with the data from social media to place their ads in the right locations. By using better ad targeting, marketing teams can spend their advertising budgets wisely and potentially obtain better conversion rates.
Final Thoughts
With so many companies all trying to get their products in front of the right customers, it can be frustrating when you don’t see the results you need. Thankfully, with bus shelter ads along with social media, you can target the right people every time.
And there you have it – everything you need to know about how bus shelter ads can complement and support a social media marketing strategy.
