Here’s Why Your Business Needs a Social Media Manager
Roni Davis

If you own a business, you may be looking into marketing your brand on social media. While you might consider doing this on your own, there is a lot of value to hiring a social media manager or a fractional CMO who is familiar with marketing on social media. Here are the top reasons hiring someone to manage your business’s social media marketing is so beneficial.

Social Media is Always Changing

The landscape of social media is constantly changing, and that can be a lot to keep up with when you are already running a business. A social media manager would be familiar with how the platforms you are using run and notice any minor or major changes when they occur. Not only will they notice the change, but they also have the knowledge to understand what the change means for your business and how it will affect your marketing strategy.

Understanding and knowing how changes on aps is going to affect your business is not the only aspect of the changing landscape, often new completely different social media platforms can come into the landscape. You need an open-minded social media manager who is going to be willing and eager to explore new possibilities on a different platform, even if they have no prior knowledge of it.

Tik Tok’s quick rise to the top of the social media pyramid is the perfect example of this. In just a few years it has become one of the most downloaded and used social media platforms available. Of the most popular platforms, TikTok now ranks number 4 under Facebook, YouTube, and Instagram.

This drastic shift occurred mostly between 2020 and now, meaning that social media managers had to learn the ins and outs of a constantly changing app if they wanted to keep up with their audiences. Now, imagine having to navigate this new information on your own, without the help of an expert.

You Need Engagement

Having an employee at your company post a random photo that they took with their iPhone every few weeks at random is going to do more harm than good for your business. When it comes to marketing on social media, your brand’s image is essential to the success of your company, and people are going to be able to tell when you don’t have an organized marketing strategy and brand identity.

When you have a social media page that isn’t cohesive or consistent, this gives people the impression that your business is not legit or that it is not worth looking into. Consumers want to see professionalism, but in a way that translates well on social media.

This idea of creating a professional social media presence that at the same time isn’t too stuffy or boring can be complicated if you do not have experience. This is when a social media manager is important. A social media manager is going to understand the nuances of social media that you probably do not, especially if you belong to a generation that did not grow up using social media.

While having a young employee do your social media marketing might seem sufficient, there is actually a lot more that goes into running a business’s accounts than just being a user. A social media manager is going to have the kind of knowledge for this that you cannot get anywhere else.

Growing Your Audience

Arguably the most important aspect of social media marketing is growing an audience who will purchase your product or service. Social media is becoming one of the best ways to attract new customers, whether your business targets local consumers, nationally, or internationally.

With social media, you can reach audiences that you would never have access to otherwise. According to a study in September of 2020, 51 percent of those who participated said that their buying decisions were impacted by social media. Of those 51 percent, 29 percent said that social media influenced them to make a same-day purchase.

Social media also gives you an opportunity to form relationships with your audience. Consumers are more likely to do business with brands that engage with their consumers and make them feel like they are part of a community, rather than just consumers. This kind of work requires a lot of time and knowledge of the various consumer markets, which is why a social media manager is so important.


Roni Davis is a writer, blogger, and legal assistant operating out of the greater Philadelphia area