Guide to Improving Your
Instagram Growth Strategy
Instagram is proving to be more of a business tool than simply a social media platform. Businesses and brands are prioritizing Instagram for growing their businesses, and for good reasons. This platform has more than a billion users, of which 90% of them follow a brand.
It provides a great opportunity for businesses to find new potential customers here, generate new leads, grow their brand, and secure sales. Therefore, anyone who tells you that Instagram is just a social media app — beg to differ.
If you too have a business and want to know how you can grow on Instagram to give your brand a boost, we might have just the right thing for you. Read on to know more!
Improving Your Instagram Growth Strategy
A lot of people believe that the more followers you have, the better your business and brand will grow. It is indeed true. So, they simply try to buy new followers to boost up the following numbers. However, that is not a very effective plan to opt for.
You see, though you might have a lot of followers to show, these followers are not organic. Hence, they will not engage with your posts, share your products, avail of your services, or help you generate income. So, in short, these kinds of tricks are very short-sighted.
It’s the organic reach that you want to go for. Many service providers offer you Instagram growth free trial that you can opt for. Otherwise, here are a few tips on how you can grow on Instagram:
Recognize The Best Time to Post
Do you know that Instagram has peak times where your posts get the highest reach? However, these peak times also vary from account to account. So, you need to do a little research on your part.
Take a look at your posts posted on different hours and see which one has the maximum reach. That is your peak time. These peak hours also depend on the kind of users you have, their behavior, and social media surfing habits. Also, make sure that your content is high-quality and unique and that you have a consistent posting schedule.
Work On Your Bio
Your bio is one of the first things that any user visiting your profile would notice. That space with the limitation of 150 characters is an important element, and you need to make the most of it. So, instead of putting irrelevant information, here is what you should focus on:
- Clarity on what you offer
- Your Selling Point
- A CTA point
- A link leading to further actions
- Brand hashtags
Keep In Touch with Your Followers
Instagram is, after all, a social media platform and is a great place to get in touch with your customers on a more personal level. A good brand will always respond to customer feedback and will engage with them. Therefore, make sure to reply to comments, reply to query-related DMs, and stay engaged. It is also a great way to learn about customer behavior.
Use Appropriate Hashtags
Instagram is about using the right hashtags. When you have the right hashtags on, you can reach out to your desired pool of audience and get the right engagement. But first, you need to find the hashtags that will do the job for you. Hashtags have the capability of making your brand more discoverable by people. But: be sure to take into account banned hashtags! If you want, there are amazing free hashtag generator tools that you can rely on.
Use The Analytical Tools
Lastly, Instagram offers numerous analytical tools and insights. Most users ignore that, but as a brand, these insights can help you a lot. Instagram puts together amazing insightful info based on your time on Instagram and your engagements. By studying this, you can understand what you are doing wrong and what you are doing right. So, make sure to pay close attention to these tools.
