How to Guarantee Success When Marketing a New Product
When it comes to marketing a new product, there’s no better space to do so than online. In fact, 83% of businesses claim digital marketing has helped their business. This should come as no surprise, but if you’re a lone proprietor or even a small operation that doesn’t have a dedicated marketing expert, this can seem like a daunting proposition.
Suddenly, you’re trying to recall information from your high school or college business classes or maybe researching how to write a marketing plan online. Here’s the thing. Consumers don’t care about your market analysis or your marketing plan.
The thing is, marketing a product isn’t rocket science. Even with a small budget, you have an arsenal of tools available to you to raise awareness about your product. Read on to get some inspiration for how you can get the word out about your great new product.
1. Add a Blog to Your Brand’s Website
It’s not enough to just have a website that advertises and sells your product. Why?
Because the chances of someone finding that website are very slim. Having a blog, and updating it, is crucial to your product marketing.
A blog gives you a platform where you can show your expertise about the niche your product is in. Keep in mind you don’t need to write incredibly long or complicated posts. Even a quick 500-article posted a few times a week will quickly build up into a decently sized body of content which will help more people see your product.
2. Guest Blogging
Once you’ve set up your own blog and started posting articles within your product scope, you’ll want to start looking for guest blogging opportunities.
A guest blog is simply a post you write for another blog or website. These posts can be free or paid (from your end) and allow you to include a certain number of links as well as a blurb about yourself or your product at the end. In order for your guest blogging efforts to be successful, you need to pick websites that match your product.
3. Set Up an Affiliate Program
An affiliate program is one where you give people a percentage of each sale they refer through your website. These programs are very popular with massive online retailers like Amazon where affiliates make a percentage of their income by recommending products they like to their audience.
To start your affiliate program, you can either include a section on your website or reach out to influencers who are in your niche.
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4. Create Unique Ways for Potential Customers to View Your Product
A great way to get someone’s attention is by doing the unexpected. The way you can do this is through creative product visualizations. This simply means putting your product in a setting that draws attention to it.
One great way to do this is by offering a way that your customers can see your product in 3-D instead of just using 2D photography to advertise it.
We love the approach this furniture company has taken to help their customers visualize how each product would look in their home. You can check it out here: https://www.microdinc.com/product-visualization/.
5. Run a Contest
Running a contest is a great way to increase awareness about your product. There are two keys to a successful contest from a marketing point of view.
One is having a prize people will find exciting enough they will want to share news of the contest with their friends. The other is what information you ask for when customers are entering the contest.
Depending on your marketing goals, for example, you may want to increase the size of your email list or the number of followers you have on social media. You can set the parameters of the contest accordingly.
The thing to keep in mind when deciding on these goals is how you want to continue to market to these prospective customers after the contest has ended. Additionally, if you can add a creative element to your contest, it’s more likely to get picked up by other online media sources.
6. Incorporate Customer-Generated Content
Once you’ve started to pull in a few sales, ask your customers to post snapshots of themselves using the product (or what they’ve used it for) to social media using a custom hashtag. This not only helps you build out your post-purchase communications, but it also makes creating your social media calendar even easier.
7. Take Advantage of Every Platform
We’ve seen so many businesses set up a few social media pages, post once in a blue moon, and then wonder why they’re not driving any sales from these platforms. The internet is an incredibly powerful marketing tool in the hands of a small business owner, as long as they are using it to its full advantage.
Partially, this means creating a regular schedule of content for the major platforms like Instagram and Twitter. But another part of your marketing plan should be thinking of ways you can use other social media or online platforms to build your business.
Many small business owners have found success in promoting their business using Reddit, the so-called front page of the internet. Although the site frowns on overtly business-focused posts, creativity can go a long way towards making your post viral.
Another site which is helpful if your product has strong visual appeal is Pinterest. The key is thinking about how you can leverage each of these platforms.
8. Get Creative With Marketing
When you’re marketing a new product, you don’t need a huge budget to run a successful campaign. The most important things are creating key messaging that resonates with your target audience and delivering it in a memorable way.
If you keep these two things in mind as you plan your marketing strategy, you’re guaranteed to be successful with increasing your brand profile.