Growing Your Brand’s Online
Presence with Twitter
Social media platforms revolutionize marketing and e-commerce. Business tycoons had shifted to these mediums to promote and advertise their presence and interact with a potential audience.
What originated to be a form of microblogging of a 140, then turned 280 characters, Twitter forces business companies to be more resourceful. Aside from the limited form of publicity through tweets, adding pictures, gifs, videos, polls, and Twitter cards are just some of the features that can be utilized to attract interactions.
Here is a list of a few things you can do to boost your business brand on Twitter.
Integrate Twitter into Your Publicity Plan
Go all out when you’re laying out your social media plan. Make sure you include Twitter as one of the social media platforms that you will utilize to boost your brand online.
In coming up with a marketing strategy, analyze the audience that you want to attract and how you’ll be able to strike an interaction with them.
By including Twitter on your publicity and social media plan, you’ll be able to develop a more consistent brand growth. You can avoid confusion by setting up a coherent strategy that should be employed on other social media platforms.
Use Twitter Ads Campaigns
While organic efforts can be the place to start when you’re launching your business online, but a few paid Twitter advertisements won’t hurt your budget if it will increase your business’ social media presence.
Using paid Twitter ad campaigns is one of the easiest and effective ways to have your tweets appear on your target audience’s dashboards; similar to other paid marketing and advertising platforms such as Facebook Ads, cplone.com, Instagram Ads, etc..
Follow and Interact with The Right People
By going online, you’re not just using social media platforms to promote your brand. As a business, especially if you’re just starting small, an effective way to improve your online presence is to interact with other people and follow industry leaders and influencers.
Online interaction will also keep you up to date with the latest trends and fads that pique the public’s interests. You’ll also be able to determine which are the hits and misses on Twitter. By keeping updated, you can incorporate these trends into your marketing strategy.
Doing this doesn’t require much. A simple reply or retweeting with comment can be an excellent way to do this.
Maximize The 240 Characters
What makes Twitter unique from other social media platforms is its limited number of characters used in tweets. Promoting your brand in not more than 240 characters can be tricky and requires you to be more creative and resourceful.
But this shouldn’t let you down. Advertising requires that you grab your audience’s attention in a second. There are short tweets, but longer ones appear to be more well thought of, making them stand out compared to other tweets.
Use Twitter Polls for Audience Interaction
Remember during Buzzfeed peak days when they just released lots of quizzes to determine what type of bread you are, or which Disney princess are you? Well, you can use that tactic to promote your brand.
Since people love taking quizzes, you can use Twitter polls to improve interactions and gain followers. Businesses online can also use this data to get feedback from customers about their products and services offered. Make sure to pin your polls so that users can easily see it when they visit your account.
