Is Google AdWords Worth It?
So you’ve got your business off the ground, and now you’re thinking about expanding your horizons. Perhaps you have a sale or promotion on the cards, and you’ve been looking to maximize profits and increase growth. As the old saying goes, you have to speculate to accumulate. But with so many marketing options available, you may find yourself wondering what the most suitable method is for your business in terms of return on investment.
Digital Future
As marketing spends increasingly move toward online campaigns, one thing is clear: the future is not only digital; the future is AdWords. It’s estimated that 3,000 new businesses open Google AdWords accounts each and every day. And it’s easy to understand why. Let’s take a look at how a pay per click (PPC) Google AdWords campaign could help a small or medium size business.
Target Your Local Customers
Google AdWords offers specific options for location targeting. Whether you’re a local or national business, or have shipping restrictions (for example, only delivering to the mainland United Kingdom), AdWords allows you to target potential customers without wasting valuable clicks on an audience who are never going to purchase your products or services in the first place.
Mobile Exposure
As browsing habits change, more of us are using mobile devices to shop or otherwise search for goods and services. The great news for those running Google AdWords campaigns is that click through rates average nearly 10% on smartphones and tablets. Furthermore, mobile customers are more likely to be on the move. This means that if your customer is nearby and searches for your niche (for example, ‘restaurants in New York City’), you’re more likely to gain a conversion (particularly if you promote an online booking discount via AdWords).
Managing Your PPC Campaign Budget
Google AdWords puts complete control of your marketing spend in your hands. It’s arguably the most flexible and user friendly PPC platform, and allows you to choose when each ad runs, how long each ad runs for, and how much you’re willing to spend. If a particular ad or campaign is performing well, you can up your budget with just a few simple clicks. For those that may feel daunted or overwhelmed in managing your first campaigns, there’s great PPC Training available.
The Verdict
Google AdWords is quite simply the direct marketing platform of choice. It allows you to reach a large target audience and drive traffic to your site, which ultimately results in conversions. In 2016, AdWords should by now be an indispensable part of any company’s marketing arsenal.
