Good Photos are Worth a 1000 Words:
Tips on Selling Your Car
The Power of Photos
When advertising any product for sale, a good photo, or better still selection of photos from all angles, is vital. Being a keen photographer myself I often marvel at the care taken to present food in the best chains and finest restaurants that realize a photo budget is so important. It’s painted and sculptured. Cheaper restaurants just take pictures of their food for menus, and it looks horrible!
All manner of industries outsource their photography needs when it comes to advertising for a very good reason – it helps to sell. I know where I’d prefer to eat based on the pictures as a starting point.
The same applies to the casual seller when it comes to parting with some of your goods be it household items or vehicles like cars, trucks and motorcycles. If you want to attract car buyers in Sydney read on.
Tips on Taking a Good Photo of a Car That Will Sell Fast:
Do’s:
- Clean and Detail the Car:
Ensure the car is washed and detailed before taking photos. A clean car looks more appealing and can give buyers a better impression of how well the car has been maintained. - Choose a Good Location:
Use a location with good lighting, ideally outdoors with natural light. A clear, clutter-free background works best. Avoid busy or distracting environments. - Take Photos from Multiple Angles:
Capture the car from various angles: front, back, both sides and three-quarter views. Include close-ups of important details like the wheels, interior, and any unique features, even the keys. - Highlight Key Features:
If the car has special features, show them off. This includes the interior condition, dashboard, infotainment system, and any extras like sunroofs or upgraded wheels. - Shoot During the Golden Hour:
The best times for outdoor photography, even drone pictures, are during the golden hour—shortly after sunrise or before sunset. - Include the VIN and Odometer:
Photos of the VIN (Vehicle Identification Number) and the odometer reading can help build trust with potential buyers by verifying the car’s authenticity and mileage. - Show the Car’s Condition:
Be honest about the car’s condition. Include photos of any dents, scratches, or interior wear to manage expectations and avoid surprises.
Don’ts:
- Avoid Poor Lighting:
Don’t take photos in poor or harsh lighting conditions, such as bright sunlight or low light, as these can obscure details or create unflattering shadows. - Avoid Cluttered Backgrounds:
Don’t photograph the car in front of cluttered or distracting backgrounds. This can take attention away from the car itself and make the ad look less professional. - Don’t Forget the Interior:
Failing to include interior shots can be a major oversight. Buyers want to see the condition of the inside of the car, so be sure to include these images. - Avoid Distracting Elements:
Keep the focus on the car. Avoid having people, pets, or other distractions in the photos that could divert attention from the vehicle.
Quality of camera is less important than remembering the above when selling a used car.
