Mette Lykke, Endomondo’s CEO, said the new Brand Pages solution bundles together many of the compelling innovations Endomondo has developed and launched over the last two years. Additionally, she noted companies with Brand Pages can populate the Endomondo network with engaging stories, updates and links that will further enhance the experience of Endomondo’s energized and dedicated user base.

“Companies with Brand Pages at Endomondo will be able to utilize our services to construct specific Challenges for users, organize and promote events, share specialized routes for exercise, host giveaways, and contain it all at a single destination,” Lykke said.  “We believe this will make our website even more interesting and engaging, and further our goal of making fitness social, interactive and fun.”

Bachir Zeroual, Global Director of Marketing Ventures for The Coca-Cola Company, said Endomondo’s new service is a cost-effective means for delivering intriguing content to a target market, which is why Powerade jumped at the opportunity to develop Brand Pages. And with a portfolio of assets that includes the likes of the FIFA World Cup and Olympics, there will be plenty of opportunities for Powerade to leverage various partnerships in creative ways that will surely interest Endomondo’s audience.

Jabra, which develops audio products catering to fitness devotees, also saw obvious benefits to establishing Brand Pages. Suzaan Sauerman, Global Senior Director of Consumer Solutions at Jabra, said, “The active market is a key sector for Jabra and our partnership with Endomondo adds tremendous value in helping us deliver a richer user experience and push the boundaries of wireless sound. Interacting with end users has always been a core element of our product development and Endomondo’s brand engagement provides the ideal platform for us to expand our reach and offer value to build closer relationships with our target market.”

Along with its social network, Endomondo developed the Endomondo Sports Tracker mobile app which turns GPS-enabled smartphones into a personal trainer and social motivator capable of scheduling a training program, tracking workouts, analyzing performance, and can aid in the discovery of new activities and insights into fitness so people become and stay active. Endomondo’s focus on social interaction helps users connect with like-minded individuals to encourage the sharing of experiences and support in achieving collective goals. Users can send friends real-time pep talks while they exercise, compete against friends for fun, challenge co-workers, and share it all across social networks.