Why Every Business Needs To Invest in SEO
Search Engine Optimization (SEO) is an integral part of internet marketing especially now when most people resort to search engines to find the information, services and products they need.
SEO impacts the visibility of your business website on search engine results page (SERP). Search engines run algorithms that rank websites on a number of factors and that’s why some websites appear on page of Google while others are in the back pages.
If you are a business, then you definitely want to be on the first page. The best ranked websites get more visibility and therefore more traffic which they can convert into more customers and better sales. Rarely do people browse beyond the second page if they can get what they are looking for in the first few pages of a search result.
One of the factors that influence SEO ranking is the number of visitors to your website and the quality of inbound links to your website.
If you get ranked better, chances are other sites are linking to your website thereby positioning you as a credible business in your field. This helps you earn trust from potential customers because the business world runs on credibility.
SEO ranking increases the visibility of your website and the number of people who visit it. If you run a website with advertisement, this can significantly increase your earnings since ad networks like Google Adsense pay depending on the impressions and the clicks the ads on your site gets.
Besides ad money, your affiliate marketing commissions are also likely to get higher as many visitors troop to your site and because they deem you credible, they can purchase items using the affiliate link on your website.
Understand Your Customer
SEO generates valuable traffic which you can track using Google Analytics. The metrics can give an invaluable insight in the patterns of your visitors.
From how they search, the devices they use, their general geographical locations, their languages and the browsers they use to access your content and so much more.
Search Engine Marketing (SEM)
SEO drive organic traffic to your website. Most of the traffic a website gets come from search engines. You can build on this to set up a paid ad so your website comes to the top every time someone searches for relevant terms.
You can create a marketing campaign to target people who use certain search terms and within certain demographics and pay for only the leads you get.
Every element of your SEM can be monitored, evaluated and rectified, if need be. This way you are assured of getting a return on your investment.