Email Marketing 101:
The Anatomy of a Successful Campaign

When it comes to an email campaign, creating an eye catching design and filling it with interesting content is only part of the battle. Getting your recipient to open it can make all the difference on whether it gets perused or is exiled directly to the spam box unread. Take the time to craft an intriguing subject line to bring your reader in. Keep it brief and make sure it correlates to the content that will be found in the message. Avoid clickbait; while that may initially convince your audience to open the message, many recipients will resent being tricked. Learn more about constructing subject lines as well as other tips on creating the perfect campaign by checking out the following infographic.