Easy Ways To Grow Your Social Media Following Quickly
Social media rules the Internet nowadays. According to statistics from 2020, more than 3.6 billion people were active on social media, and the number is expected to be over 4.4 billion by 2025. These are huge numbers and give you a lot of potential to reach a more extensive following.
The social media following impacts the decisions of the people who follow you and can benefit you too. Many people take the opportunity to earn from it as a side hustle or a full-time job. If you are a company, sharing on social media platforms can boost web traffic and improve SEO, thus making your website appear higher on the search engine rankings.
If you are looking for a way to increase your social media following, the most common ways described below can help you grow your fanbase and reach a greater audience. Some of these methods help build your business model and raise awareness for your brand.
Engage With Your Followers
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Besides having thousands of followers, another thing that’s important is how you engage with them. Instead of managing your social media platforms through ad campaigns, find other ways to engage with your fans: invite them to a live event, encourage conversations and reply to comments on your posts.
Social Networking and Storytelling
Social networking and storytelling are one of the easiest ways to increase the number of followers on your social media platforms. It’s the secret weapon when it comes to platforms like YouTube. According to the creator Dan Harmon, the character you display on social media needs to go through the Story Circle. The content you share must be worthy of your followers’ time.
So what does this really mean? Story Circle gives your followers something to follow you about, a scenario they won’t want to miss out on.
It works in 8 steps:
- You need to make your social media character to be relatable to your audience since they will be in their comfort zone looking for an account to resonate with; for example, if you are a plus-size girl, you can post body positivity tips, give self-love advice, communicate with your fans and share your story
- Then this character of yours needs to have certain desires, dreams, or goals – you can share your aspirations as a plus-size girl
- You need to showcase a situation where you tried to achieve your dreams
- Show the challenges you overcame to become the person you are now
- Show how you reached the goal
- Share your experience and encourage your followers to follow their dreams
- Go back to your comfort zone
- Now you are a different person who has stories to tell and experiences to share; you can repeat the process
As a pro tip – you can also monetize your following by sharing your experience using products from certain brands, sharing food tips, and more.
Build a Brand Identity
Building a brand identity is strongly intertwined with curating a large following. It’s a worthwhile investment that helps achieve a cohesive identity and make it recognizable among the audience.
The brand is not just the logo slapped onto the profile or cover picture and uploaded on social media. It’s a bit more complicated than that. You need to decide on the graphic design, the predominant color scheme, tone, filters, saturation, contrast. You also need to decide on your brand values, be them family, veganism, for people of a certain culture, or more – but stay true to your brand. (You shouldn’t be a family brand that then has content about alcohol, for example)
Followers are more likely to follow brands and accounts that have a user-friendly and easy-on-the-eye design that people are drawn to. Building a brand with appropriate colors is the most critical part of creating the branding strategy.
For example, if you have a rainbow and a unicorn emoji included in the design pattern, it tells followers immediately that the brand is all about fun, whimsical and joyful stuff.
Remember – Images play a crucial part in the overall branding, so make sure they feel cohesive with the entire design and platform!
Call To Action
When building the branding identity, it’s important to include call-to-action activities, like a signup button, subscription to a newsletter, login, submit a form, etc. You need to encourage engagement with the followers so they can receive updates from you.
Choose The Hashtags Carefully
Hashtags are a great way for your followers to discover you. However, you need to be more specific and use those that are related to a more specific niche so you can create customized content instead of using generic hashtags.
For example, if you use the hashtag #picoftheday, your posts will be gone within the pile of other peoples’ posts since there are billions of photos with such hashtags.
Be Active!
All that matters is to be active on social media and communicate with your followers. For more content regarding social media, marketing campaigns, and tips and advice on common strategies for building an audience, check our blog.
