“Customerize”
Your Brand Culture
By
Ted Rubin
And dramatically increase you Return on Relationship… #RonR.
- Always give customers the benefit of the doubt.
- Don’t say “I understand how you feel”… unless you are truly attempting to do so.
- Don’t always be up-selling. Let them be surprised you did not try to sell them something else.
- When a customer has a problem, go above and beyond, and deliver more than just the fix.
- Shut up and listen. Ask questions you may not want the answer to.
- Reward creative problem solving by your staff.
- Always say you are sorry… and mean it. Goes such a long way.
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. He is also the author of the book by the same name… Return on Relationship. Visit his web site at www.tedrubin.com for more information.
Originally posted at TedRubin.com.
