Create a Profitable Blog Today:
8 Effective Tips for Starting Your Blog
31.7 million people. That’s the number of estimated bloggers reports estimated at the end of 2019. If you’re planning to join them, you have a lot of work ahead of you.
It isn’t easy to stand out from the crowd in the blogging world. The good news is that there are known steps you can take to increase your chances of success. Below are eight tips for starting a blog that will help you boost your visibility.
Think About Topics You Enjoy
People don’t want to learn from people who don’t have experience with what they’re writing about. With how easy it is to post online content, many are trying to take advantage by creating poor content that doesn’t give people what they’re looking for. You need to know about what you’re blogging about if you want people to trust and buy from you.
Look into the subjects you have experience doing. If you genuinely enjoy your hobbies and work, you’ll have plenty to write about and be able to tie your content into what you or your advertisers sell.
Make Sure There Is Demand
Being able to create a lot of content about a subject isn’t everything. If other people don’t look online for what you blog about, nobody will ever visit your website.
Look at keyword research tools to find the search volume of topics you plan to cover. If you see a blog topic that gets enough search volume, you know for sure that you’ll get traffic when you start ranking on search engines.
Learn More About Your Audience
It’s important to understand that you aren’t writing for yourself if you plan to make a profit from your blog. You’re writing your blog for the people in your industry. You need to understand the information that they search for online and what problems they have.
The first place to start is your audience demographics. Try to include language that they relate to. If people consider you one of them, you’ll be able to build your brand around it and form a relationship with your readers.
Pick the Right Blogging Platform
The tech you use is just as important as the topic you plan to write about. You need to find a platform that’s easy to write on. The good news is that you have plenty of options.
Most hosting platforms provide you the ability to install website software with the push of a button. Test the software they offer to see which one you’re most comfortable using.
For most people, that option will be WordPress. A large portion of websites on the internet use this platform. This means that there are plenty of freelancers, 3rd-party software, and support for the platform.
Create a Great Design
Blog readers have a lot of choices on the internet these days. There are plenty of websites out there that can provide them the content they need. Why would they settle on a site that’s hard to read when there are plenty of other options out there?
Make sure you invest in web design when you start a blog. You don’t need to go crazy and pay thousands for it. If you’re just starting, look for paid themes for the blogging platform you use.
Don’t only look at the design on your desktop either. Many of your visitors will come from mobile devices. Make sure your web design is responsive so people on smaller screens have no issues reading your blogs.
Optimize Your Site for SEO
People aren’t going to stumble onto your content without any effort on your part. If you don’t want to pay for your traffic, you’ll need to start ranking on Google. You’ll be able to do this by optimizing your site for SEO.
Start with the meta tags for each of your pages. These tags tell Google what the title of your page is and what description to show searches on search results. You want to optimize these to increase clickthrough to your website.
You also have rich text snippets available to show additional information to searchers. These snippets are small pieces of code that Google uses when scanning your content.
Learn Link Building
Unfortunately, on-site SEO isn’t always enough to help you rank on Google. You have a lot of competition out there on the internet. Google isn’t smart enough to figure out if your content is the best.
Google uses links as a ranking factor to help determine website authority. The more links you have from high-authority websites, the more Google will trust your content.
Many blog owners use guest posting to build links for their sites. You build relationships with other websites in your industry and provide them content to post on their sites. They’ll add a link to your website for the work you do.
If you don’t have the time to handle this yourself, you do have options. Many guest blogging services will help get your site posted on other blogs.
Create an Email List
You don’t want to rely on only search engines and paid ads to get website traffic. You’re relying on people finding your website when they need information. You need a way to reach your readers on your own terms.
Building an email list provides you the ability to do this. Create an opt-in form on your website to collect names and emails. Once you do, you can send emails to your subscribers to promote new content, products, and affiliate deals.
There Are More Tips for Starting a Blog Out There
There is a lot of research out there about how to start a blog. There are more tips for starting a blog out there that will help. Make sure to continue learning the best ways to get things done to maximize your chance for success.
If you want to learn how to better connect with your readers, you need a proper brand. Learn more about branding by reading through our recent posts on the topic.