Could the Gaming Industry
Be the New Social Media?
Recently, online gaming platforms and multiplayer communities have become the favorite destination for social interactions and fun. Although these two mediums have always operated as separate entities, the boundaries have started to overlap.
Throughout the years, online gaming went through quite a few changes, and today, it’s become one of the largest industries in the world. With a growing community of passionate players, iGaming represents a great networking solution.
But, the real question is: can the iGaming industry replace existing social media channels? Read below to hear our thoughts on the matter.
Importance of Social Media in iGaming
We are already used to sharing our everyday lives on different social media channels — Instagram, Facebook, or Twitter. So, it’s not surprising to see casual and professional gamers publishing their gaming successes across various platforms.
Whether they are playing Fortnite, World of Warcraft, or Mega Casino slots UK, you can know a lot about the player’s gaming journey by following their social media channels.
Companies that produce high-quality online gaming products, including multiplayer releases and gambling-related like ICE36 slots online UK, have realized that social media is the place where players find out about new releases, updates, rewards, and deals. The channels also represent the perfect tool used to attract new players and introduce them to gaming products.
Today, iGaming is more socially accessible than ever before. Multiplayer games have built-in chat features that allow players to communicate with other community members, even if they don’t know them personally.
Gaming Industry and Social Media Are Already Connected
Not that long ago, social media and online gaming were two separate entities, each operating in its own way to attract new users and maintain the existing ones. However, the boundaries changed, resulting in these two industries now working together and heavily relying on each other.
The first instance where the two sectors merged was when Facebook launched browser-based games like FarmVille, Mafia Wars, and Poker. It didn’t take long for users to appreciate the games’ entertaining factor and tell their friends about it simultaneously.
These games quickly became an excellent marketing trick where players were even willing to pay extra money to access additional game features and have the advantage over other members.
Of course, the online gaming sector didn’t fall too far behind. Gamers have created their own community where they talk about experiences with games, ask for advice for certain releases, etc. One of the most popular platforms for such social exchanges is Reddit, a forum used by hundreds of thousands of passionate gamers.
Due to the intertwined social media and online gaming world, it’s becoming more difficult to look at them as separate industries.
iGaming Prompted the Innovation of New Social Media Sector
iGaming is an ever-evolving industry, always looking for new ways to attract players and keep them pleased. Regardless of the sector, you can come across different innovations. The online gambling industry is packed with recent trends, which you can learn more about here.
The innovation of new technologies has made it possible for gamers to broadcast live steam while playing games popular across the globe. One such platform is Twitch, where passionate gamers get together, follow live streams, and communicate.
Both professional and amateur players belong to communities that have grown into industries of their own. The rise of these platforms has prompted the innovation of new game-sharing websites and channels used by millions of gamers worldwide.
Bottom Line: iGaming Is a New Medium for Social Interactions
Although we can’t say that iGaming will replace social media channels, it’s undeniable that online gaming has developed into a new medium for social exchanges. Gamers will never stop sharing their experiences and advice with fellow players, and social media will always be a part of the iGaming community.
Even though multiplayer communities revolve around online games, they resemble communities on other social media channels. Now that the entire process of iGaming becoming a social media hub is underway, it’s time to embrace it and enjoy everything it brings to the table.
