By Monika Jansen
Generally speaking, conscious companies pay their employees a living wage, they don’t squeeze their suppliers, they support local businesses, they work on reducing their carbon footprint, and they engage with the local community, all while growing, innovating, and turning a nice profit.
CVLab’s first class includes five startups and one non-profit. During their six month immersion program, each company will receive $25K – $50K in exchange for 5%-10% equity and access to mentors and investors.
Their first cohort is made up of:
- WominMedia: A digital lifestyle, PR and marketing platform that helps connect women consumers with women owned businesses.
- DoGoodBuyUs: A B2C e-commerce platform that connects causes with consumers through curated products.
- Spend Consciously: Offers a mobile application that empowers citizens to become more educated in their buying decisions.
- Just Good: Just Good is a marketplace that connects conscious products with consumers and influences buying behaviors to support a vision for a better world.
- SelfSpark: “Life Hacking” events that use science and technology to improve your life.
- Making Change: A nonprofit that develops and delivers financial education programs that empower individuals to achieve their own financial success stories through educational programs that encourage lasting behavioral change.
“There is no corporate privacy anymore. Your customers, your employees, your suppliers, and your community will talk about you online, whether you like it or not. The more transparent you can be, the more you show that you care about your stakeholders, the better.”
That’s a great lesson for all startup founders. Want to learn more? Check out CVLab here.