Choosing the Right Font
for Your Banner Ad
When it comes to designing a banner, the importance of the font cannot be understated. Fonts define how your message will look and give them an identity that you wish to convey. If you were creating a website to market cars, for example, you would want to go with a font that is clean and makes it easy for people who are interested in buying one.
The following ways can help when choosing fonts:
1. Determine what mood or emotion you want your audience to feel when they read the text on your banner.
Are you advertising a special offer? Then opt for happy and exciting colors and fonts in order to liven up the atmosphere and encourage users to click on your banner. Your choice of font should complement these emotions.
2. Make the banner straight to the point and avoid relying too much on cool fonts.
You might be tempted to use a small font when you have only a little bit of space, but this will make your message difficult for users to read. If they can’t read it, they can’t click on it. For a better idea of how the message would appear in your design, print out a copy and hold it up close to see how it looks.
3. Avoid using ‘broken’ or free fonts that are difficult to read.
They create an impression of an amateur designer trying far too hard to capture attention – something most site owners want to avoid at all costs!
4. Limit the number of different fonts.
You don’t need to use every font on your computer when creating a banner; this will confuse your viewers and make it difficult for them to determine which font you’re using. Try not to extremes – extremes, however, are good in advertising.
5. Combine two or three of the most aesthetic fonts
With unique colors to create contrast and make the whole banner stand out. Creative Market offers a lot of Font bundles that will surely help you in finding the right one for your banners. Be sure to check it out!
6. Avoid using more than two fonts per banner
One of them should be used for the body of the message while another is reserved for headings, subheadings, and special features that you want to highlight within your message (e.g., “Free Shipping”). The best way to ensure that your text is clear and easy to read is to choose one font for the body of the message, stick with it throughout the banner, and make only subtle changes to its size.
7. Use more cute fonts at your own risk.
Do not overdo things! Remember that if you are trying to convey a serious or professional image, using attention-grabbing fonts might be counterproductive. As mentioned above, these fonts are best used during special promotions where you don’t want to take anything too seriously.
8. Once you have chosen your primary font(s), identify what size they will be on the page before proceeding with any further design plans.
You may need to resize your fonts for them all to fit onto one page or banner area – this is entirely up to you.
9. Don’t make your font size too small.
If it is not legible on a computer screen, it will have to be enlarged or even replaced completely for users to see what you’re trying to say. This means that your message will look worse than before and can result in an increase of banner blindness if users are unable to read the text clearly.
10. When deciding which fonts go best together, use contrasting colors rather than similar ones.
Mixing two or more of the same color can create a monotonous tone and detract from the message being conveyed – whereas using different shades of a font puts emphasis on each one and makes them easy for viewers to differentiate between easily. This allows for better customization within a design since you can rely on color to distinguish between fonts as well as make a unique statement with a variety of colors. If you need help, there are tons of tools online that allow you to pick the perfect font for your banner by dragging and dropping them onto a palette.
11. Once you have chosen the best fonts for your design, stick with them.
Your users will quickly become accustomed to reading that font in that particular size or style. Changing it after they’ve grown used to it will only serve to confuse them and lessen the overall effect of what is being said in your message.
Conclusion
A lot of people see a font as an extension of your brand or company’s personality or message. If you want to be perceived as warm and inviting then using a handwritten script typeface might help convey this idea more than something like Helvetica which has been used in so many logos it can come off as cold and impersonal. In general, though, think about whether you want something bold but simple or elegant with lots of embellishment on each letter? What do you hope people will take away from viewing your banner? Which emotions are you trying to evoke? Your choice of font should reflect these ideas!
