Building a Successful Social Media Roadmap for Your Business
A large majority of businesses are confused on choosing the right platform for growing their business. While some people think that SEO can provide greater results, others opt for social media, and a few others think email marketing is the right choice. If you want to ensure comprehensive results for your business, you have to choose all of these options as they can complement each other and make your business grow further.
When it comes to social media, you can execute campaigns, as a business owner, with your social media knowledge, and the need for hiring a professional is highly unlikely. Also, social media campaigns are regarded as one of the cheapest ways to reach a large customer base or audience. Considering a large number of social media channels, choosing the right platforms based on your products is important. Here are some tips to create a roadmap for your business in social media.
Define The Target Audience
Businesses who want a space in social media should be specific about the requirements of their customers, which is important in setting social media goals. If you have not identified and defined the persona of your customers, it’s time before trying to reach your audience and potential future customers. You can classify them according to age, occupation, gender, hobbies, income, and more. The next step is identifying their key issues and challenges that they are facing on a daily basis.
Then, you can try to resolve their issues with your innovative products and solutions. While designing strategies at the initial stages, you have to create a persona of three to four types of people who can represent a majority of your customers and resolve their issues. Trying to answer everyone is not a right strategy for a company that is foraying in the market.
Target Relevant Social Media Channels
Targeting appropriate social media channels based on your products and solutions, its demographics, your budget, and more is the next important step. The user behavior of each platform is also important in creating social media strategies. For instance, the businesses whose target age group is young individuals in the United States do not find Facebook as their prime target as only 9% of its users are from the age group 18-24.
When it comes to Snapchat users, as many as 60% of the users are under 24, and it has more than 100 million users who spend 30 minutes on average on the platform per day. For women products, Pinterest is an ideal choice, whereas business to business connectivity LinkedIn is the most appropriate choice. These characteristics including the way the algorithms of each platform work would give you better insights on choosing the right channels and shaping strategies.
Engage The Audience with The Right Set of Content
Engaging your social media audience with the right set of content is highly important. You can use a mix of videos, images, blogs, social posts, and more that can give them valuable information and connect to your products. Blogs that are structured and written to answer the key issues of your audience is an excellent idea to bring them closer to you. You have to blog regularly, at least once in a week, and understand their thoughts and responses to it.
While coming to other content, the focus should be informational, and you should design checklists, videos, ebooks, and infographics based on how it can engage your readers well. Also, it has the power to reach more people with social media shares.
Listen to Their Voice
You should also give importance to the voice of your customers and audience as it can help you to understand the key issues of your customers as well as their thoughts on your business. Most of the social media channels allow reviews and comments on businesses. This helps you to contain the feedback and come up with better strategies for products as well as social media. Timely response to the audience is a great option to make an engaging relationship with them.
Also, you can actively be involved in the discussions of various groups in your product category and try to make more fans for your page and products. Building a brand community is also highly important as you can discuss your future plans with them and get their thoughts on it.
Evaluate the Results and Improve
You should regularly evaluate the traffic being generated from social media to your website or blog. Also, see what types of content and posts are getting more engagement and set key metrics such as visits to the website from social media, number of interactions, net new followers or fans, and more. It is important to adjust your strategies based on the results as you cannot expect overnight results in social media.
At times, you have to make experimental content and see how these are producing results. It is a long journey where you have to be consistent and committed to driving results. Also, you have to stay on top of the latest trends in social media and include those in your strategies for improving the performance.
While a large majority of social media campaigns can be executed by business owners, it can also give them a better idea about what can produce results. Frequently connect with your audience as well as customers that will help you to shape your thoughts and improve your product design.