Bring Your Brand to Life with An Animated Logo
Do you want to give your brand more personality and ensure that it sticks in people’s minds? An animated logo can be just the way to do that. It’s dynamic, it’s eye-catching, and it gives you room to say a lot more about your brand than you can with a still image. If you’ve been giving some thought to this, then you may be wondering how you can go about designing the right logo for your business and really make it work for you. This article is here to answer your questions.
Developing a concept
Every great logo begins with a simple idea. The best logos resonate with company names and what those companies do. Animated logos are no different, but because they undergo change, they can convey more information, so you can more easily bring together two or even three different concepts in one place. Don’t just take your old logo and make it move around. Start from scratch and consider bringing in elements of the following:
- What your business is called
- What your business does
- Where your business is located
- Whether it’s fun, serious, classy, edgy or something else
- Your business values
Combining elements like this will help you to develop a logo that’s unique and says a lot about who you are.
Bringing it to life
Animating your designs is no longer something that automatically entails bringing in professional help. With a good online animator tool, you can do it yourself – a relief for small businesses on tight budgets. Nevertheless, there are some things that you’ll need to think about. The first is timing. The cycle of an animated logo needs to be short or people won’t watch it all the way through. It needs to be able to hold the attention at every stage – often, this is accomplished by making viewers curious about what it’s going to do next. You’ll also need to make sure that it’s clear, especially if it’s going to be used in situations where the name of your organization is not written alongside it. Simple logos are usually best. Don’t keep adding to it – instead, pare it down so that it says exactly what you want it to say and no more.
Getting more out of your logo
Once you have your new animated logo, what can you do with it? The first move is to put it on your website and social media channels. Although nobody goes on YouTube to watch logos move around, putting it up there and linking to it will make your site more attractive to spiders, potentially improving your search engine rankings, because it’s perceived as dynamic video content. Make sure that it appears on all your marketing materials and that there’s a still version of it that you can use in situations where animation is not an option.
A strong animated logo can make your brand a lot more memorable and really boost customer engagement. It’s a simple, low-cost way to increase your visibility.