Big Fish, Small Pond?
Use a Recruiter to Access NYC’s Diverse Talent Pool
No matter the industry, vertical, product, or service — if you don’t have the right salespeople on your team, you’re working at a permanent disadvantage. This is even truer for sales teams in New York City — one of the world’s most dynamic and competitive markets. There’s no room for error when recruiting a client- and public-facing representative of your unique offerings, mission, values, and beyond.
But, individual companies, using traditional recruitment techniques, have access to only so many candidates. This means hiring a salesperson can sometimes feel like grabbing a big fish in a small pond (or the best candidate from a shallow pool). On the other hand, working with NYC’s largest recruitment firm and others like it means tapping into a broad, diverse and radically expanded range of talent that you just can’t access in today’s crowded market.
Here are a few ways top recruitment agencies can get you unmatched access to the best candidates.
Active vs. Passive Jobseekers
When you post an open position, you’re mostly going to reach professionals actively scanning (sometimes by the hour or the minute!) for new opportunities. You’ll be posting on job boards, spreading the word as best you can, and scanning inbound applications as they roll in.
But there’s a whole other world of ‘passive’ jobseekers. These are professionals who are currently employed and/or aren’t currently perusing job boards, but they might be open to a change of careers if an excellent offer came along — like yours.
These passive jobseekers likely won’t see your post if they’re busy with their professional responsibilities, comfortable (but not thrilled) with their current positions, or if they don’t want to openly showcase their availability to new roles for many understandable reasons. So, how do you access and engage this distinct segment?
The answer’s easy: work with a sales talent agency. Here’s how recruitment companies tap the passive market.
Go Beyond Conventional Networks
Looking for a salesperson means posting on employment boards and other digital platforms. Doing so means you’re limited by your budget, luck and by algorithms; unless you’re ready to spend a small fortune, you’re bound to a predetermined set of impressions.
Working with a talent agency means working with people who are professionally obligated to have an established and ever-growing network of contacts. This network will often include novice and veteran sales personnel, influencers, thought leaders and serial entrepreneurs, grown from attending industry conferences, conventions, and through their day-to-day recruitment work. They bring unmatched expertise and plugged-in connections that no online post can match.
So, through word of mouth, preexisting relationships and networks, they’ll help you access passive jobseekers and expand your list of qualified candidates.
Acquiring Talent Through Technology
Even if your company isn’t tech-savvy, your recruitment partners should be.
Professional sales recruiters often use artificial intelligence (AI) algorithms to analyze data about sales leaders. Through AI and analytics tools, recruiters can review online behavior, engagement patterns, publications, connections, contributions to forums and associations, and more. Reviewing the digital footprint of passive jobseekers can help recruiters predict when a professional might be ready to move on to a new opportunity.
These recruiters are especially savvy with LinkedIn’s range of advanced search options and marketing tools to identify a matchup between your position and candidates’ industry experience, skill sets, specific accomplishments and current job statuses. They can then send your opportunity directly — and with a personalized invitation.
When in doubt, don’t limit your pool of candidates to those who knock on your door. Reach a broad and varied talent pool — and the untapped dimension of passive jobseekers — with a top sales recruiter, who can help you find the very best talent in NYC.
