Best Practices for Blog Marketing
Businesses still depend on blog marketing for raising brand awareness and acquiring sales opportunities.According to the latest digital marketing numbers, at least 53 percent of marketers place blogging as their top content channel. In addition, B2B marketers with blogs are able to generate 67 percent more leads than those that lack a robust blog marketing strategy.
Indeed, many more businesses will be focusing on blogging to enhance their audience outreach. If you are running a company within a tight market, this would mean more competition for you to address.
With that being said, it is important to apply the best approaches to blogging that will definitely improve your engagements and, more importantly, your sales conversion numbers.
Go Local, Go Hyper
In terms of getting qualified leads using your blog, it’s always best practice to create hyper-specific content. In other words, you need to create content that’s tailor-fitted to audiences within a specific location.Campaigns driven by hyper-targeted marketing activities are designed specifically to seek out potential customers within your area, or any other area you intend to target. For instance, if you are an Australian company that sells IT products to Perth-based businesses, creating blog articles about IT trends within the country can help you present your brand out in the open. However, you won’t be able to get the right amount of qualified traffic since your targeting is too broad.
A better way to enhance your blogging and SEO in Perth is to create content that connects with decision-makers within the city. Listen to what the local business community is saying and craft helpful articles and visual content around these conversations. Make sure to share these content pieces through social media and generate location tags for them.
Businesses in both B2C and B2B industries are still divisive over the issue of blog length. But while it’s always a good rule of thumb to prioritize readability over everything else, it is still crucial to provide as much valuable information as possible.
This can only be done through blog posts that are more than 1,500 words in length. The longer your blog posts, the more value you are able to generate. What’s more, longer blog posts tend to rank higher in Google search results, where quality makes all the difference.
However, it is crucial to determine a blog’s length based on the number of knowledge resources you have and on the subject matter as well. In other words, long-form content should be backed up by credible and relevant sources. Stretching your article for purposes other than creating value will only put your blog marketing efforts in dire straits.
And speaking of sources, it’s always good to include hyperlinks in your content. Not only does it improve your SEO ranking, it also enhances your blog’s credibility by directing a think piece or a fact to its source.
For best results, you might want to generate links to authority sites in your industry. You only need to match the phrase in your content with the content of the source material you have used. Just imagine what will happen if visitors click on an anchor link that says “garden tools” and wind up on an automotive website!