Benefits of Live Streaming for Marketing
Today, marketers are always looking for ways to set themselves apart from the crowd with modern approaches. And more and more brands are turning towards live streaming. But what makes it so great? Let’s take a look.
Boosted Engagement
When creating any kind of marketing content, the idea is to reach as many people, in the best way, and form real connections with the audience. At its core, live streaming can be a great way to boost engagement, as, unlike other marketing mediums, live streaming has the added benefit of human interaction.
For example, in the iGaming industry, online casino players can choose from a variety of different games. Whilst some are played on-demand, those that prefer live gameplay can enjoy games like European Roulette which are hosted by a human croupier, live streamed from a physical roulette table. Here, players can engage with the gameplay and interact with both the croupier and other players in real time, providing an immersive and authentic casino experience.
Similarly, live streams for marketing purposes allow the host the opportunity to interact with the audience through instant messaging, live chat, comments, or collaborative content. This also provides audiences with more relatable content, as they can read the body language and facial features of the host in real time. As such, this can be more engaging and immersive for audiences, which can have a positive impact on calls-to-action and conversion rates.
Technology Integration Opportunities
In the age of technological innovation, there’s no doubt that brands need to be embracing different technologies. One of the benefits of live streaming is, whilst a relatively modern technique in itself, it can actively support a wide range of innovative developing technologies.
Take live stream shopping, for example. The integration of augmented reality (AR) technology into live shopping settings is transforming the way we shop, according to Retail Tech Innovation Hub, by bridging the gap between the online and offline worlds. In addition, artificial intelligence (AI) can be used to streamline live chats, automate processes, and can even animate avatars that can live stream 24/7.
Long- and Short-Term Content
Live streaming has several benefits as short-term content, making it no wonder that the majority of marketers planned to increase their use of video content on social media, according to research by Statista. Whilst live streaming does reach wide audiences simultaneously, it’s important to remember that you’re never going to catch everyone, particularly when we think about a global marketplace.
That said, the beauty of live streams is that the video and audio can be captured in real time either by a specific software or the platform itself, and utilized as long-form content, too. For example, there is the option on social media platforms to automatically save live streams that have ended to your profile. Or you may edit the feed to produce multimedia content for your website. Either way, this is an easy way to create engaging evergreen content.
And there you have it – just a few tangible benefits of incorporating live streaming into your marketing strategies. With these ideas in mind, all that’s left to do is give it a go!
