Behind-the-Scene Stories
That Will Boost Your Social Media Profile
Whether you are a business owner promoting yourself as an entrepreneur – and giving your brand a nice boost in the process – or a professional trying to develop a personal brand, having a strong social media presence is a must. Investing in your social media presence allows you to create credibility, interact with the audience directly, and position yourself strategically in the market.
Ideally, you want to share insights and knowledge about the industry you are in. For example, a social media marketer should share info and tips on how to place social media ads, run social media campaigns, and work with influencers in expanding a brand’s presence. Beyond industry-specific topics, however, there are also behind-the-scene stories that will keep the audience engaged.
Time and Financial Management
Among the topics that are always interesting to discuss are time management and financial management. As a professional, there are essential skills you should have; they are also skills that many people now try to master, hence why the two topics are interesting to feature.
When you talk about how you search for a professional liability insurance policy, for example, you are sharing your experience and the hurdles you have to go through with millions of others who need the same insurance policy. This instantly makes your content more relatable.
You can also talk about how easy it is to get the right professional liability insurance from top names like The Hartford Insurance. Being the leading name in the insurance market, The Hartford Insurance has an online tool that you can also feature to help others.
Product Development
Product and service development is another interesting topic to cover. Steps such as taking your product or service idea into a more mature state, packaging the product or service to appeal to the right market segment, and designing the entire user journey for the product are all interesting to share.
In fact, you can take the audience along for the journey. The next time you are designing a new product for your business, make sure you share behind-the-scene stories, let users review iterations of the product, and allow them to give you input on how to make the product better. You can take it a step further and actually incorporate user input when you finalize the product.
Everyday Life
Of course, there is also the need to keep your social media pages humane, personal, and relatable. This is best done by sharing daily activities, exciting moments, and other similar topics. Sharing the cup of coffee that you have in the morning and asking the audience whether they enjoy coffee too is a sure-fire way of producing high user engagement.
Straightforward behind-the-scene content works best when paired with excellent and honest communications. Using emojis sparingly and displaying your vulnerable side every now and then are also some of the things you can do to turn your personal brand into a relatable one, one that the audience truly loves.
Follow these content ideas, and you will have countless behind-the-scene stories to tell. The more you share, the more engaged your audience – and customer – will be.
