A Guide to Boosting Conversions
Through Social Media
By now, all business owners know that social media is a platform that promises countless opportunities to boost brand awareness, brand interest, and, of course, conversions. If you are unsure of where to start when it comes to maximizing conversions through social media, simply follow the step-by-step guide below.
Step 1: Schedule Your Posts
Most platforms supply you with information regarding when your followers are most active online. This is a good indication of when you should be posting as it maximizes the chances of them engaging with your content. Embrace the post scheduling functionality to make the most of this data, and do your best to decide on a consistent schedule so that your followers know when they can expect to hear from you next.
Step 2: Create Clear Calls To Action
Your customers cannot convert if they do not know what it is that you want from them. Use clear, concise language to communicate your calls to action, being careful to avoid wordy sentences and explanations.
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Step 3: Understand The Workings Of Each Platform
Avoid thinking of social media as a single, bulk tool for improving conversions. Not all platforms operate in the same way, and not all social media users have the same expectations. For example, those who spend a lot of their time on Instagram expect a different experience from brands than those who spend the majority of their time on Twitter. Further to this, each social media platform provides you with unique opportunities to interact with your audience, as well as unique tools to optimize the relevant processes.
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Step 4: Track Important Metrics
One of the best parts about leveraging social media for your business is the fact that doing so provides you with helpful insights into what is working and what is not. You can track various metrics, such as reach, likes, shares, engagement rates, and much more. Combine the already-existing social media tracking tools with other tools, like Google Analytics, for even more in-depth insights into your efforts.
Step 5: Ensure Consistent Messaging
While you will definitely want to tweak your content based on each social media platform on which you will be posting, it is still important to ensure that you are communicating a consistent message across all platforms, both online and offline. This helps to familiarize consumers with your brand, what it stands for, and what you can do for them.
Most importantly, improving conversions through social media is all about consistency, adaptability, and experimentation. The same approaches won’t necessarily work for every business, so don’t hesitate to get creative as you go. Always take the time to reflect on previous efforts and build your strategy from there.
