9 TikTok Marketing Tips You Need to Remember
In 2019, TikTok has around 800 million users which shows how influential the social media platform is.
TikTok encourages businesses to flex their creative skills to reach customers so it’s a no-brainer that yours must sign up. Perhaps you’re looking to improve your TikTok marketing strategy but you’re not sure where to start.
Sounds like you? Luckily, you’ve come to the right place. Here’s everything you need to know.
Create a Business Account
Before learning how to market on TikTok, switch to a Business account.
This gives your company more opportunities like adding your website link to your profile so it drives traffic. You can also access analytic tools to you learn more about your audience and see the results like views or comments.
You must also consider your goals with TikTok. For example, you may want to improve your brand image, raise awareness about a product launch, or develop a stronger bond with your customer base.
Feeling overwhelmed? Check out five smaller brands in your industry to see what they’re doing. You can see what’s worked and what hasn’t so you have inspiration for your TikTok marketing tricks.
Familiarize Yourself with the App
One of the top TikTok marketing tips is having a deep knowledge of the platform. Scroll through the “For You Page” and check out famous TikToks to see why they’re popular and familiarize yourself with the different features.
You should also consider which effects, songs, and filters are trending so you can use these in your TikTok videos.
Stay on Top of Trends
In their TikTok marketing strategies, a business must consider the latest trends to see what’s working and putting your unique twist on it. Know that these are fast-moving so be prepared to switch up your content to stay atop of them.
Aside from producing trend-related content, you can brainstorm original concepts as it’s a fantastic way for your brand to stand out.
Tell a Story
You must have an attention-grabbing beginning so viewers stay engaged with your video. It’s wise to outline your TikTok video at the beginning so followers know what to expect and the value you’re offering them. As a general rule, keep videos between 10 to 25 seconds for the best engagement.
Further, your videos must be visually appealing but don’t spend a fortune getting them professionally produced. You must also share stories whether it’s how to use your product, industry-related facts, or specific experiences in your business’s journey.
The more TikTok videos you post, the higher your follower rate will likely be. Posting frequently encourages viewers to follow you because they know you’ll be providing valuable content regularly.
You should also post at peak times so your content gets more exposure. To find out the best time to post, check your TikTok analytics and it’ll tell you which day or time the majority of your followers are online.
After you buy TikTok followers, you must also engage with others especially if they’re leaving comments on your videos. Know that when you leave a thoughtful reply on a video, these can generate thousands of likes and appear on the “For You” page which drives users to your page.
Instead of leaving generic “nice video” comments, make a thoughtful observation or compliment so the creator knows you’re legitimate.
The key to furthering your reach is producing authentic content. Don’t always obsess over the numbers but be creative with the type of videos you upload.
Consider how your brand is on other social media platforms and transfer this style onto TikTok. Don’t panic if you can’t always produce original content, you can always repurpose Instagram or Snapchat videos.
Or if you’re regularly posting blog posts then turn to transform this into a 30 second TikTok video to double your exposure.
Use Relevant Hashtags
Hashtag challenges are popular on TikTok and are a great marketing strategy. Create a brand-related one so users share videos attempting your challenge which will boost engagement and raise awareness of your company.
You should also use trending hashtags so your video is easily discovered. Note that the TikTok caption includes hashtags and is only 100 characters so find the most effective ones to include.
Work with TikTok Influencers
Consider working with a TikTok influencer as they have a deeper connection with a younger audience than television stars. Find one who feels like a great ambassador for your business and create a productive working relationship. As a result, you’ll see an instant increase in leads.
Track Your Metrics
You can’t perfect your TikTok marketing strategy if you don’t know how your videos are doing.
One of the most important metrics is watch time which shows you how long people have watched your video. Eventually, you’ll see a pattern in the type of content that generates more views so you can create more in a similar style.
Further, don’t forget to promote your TikTok videos on other social media channels especially if your largest audience is there. For instance, Instagram is a great place to reshare your TikTok content as you can add it to your Reels or Instagram Stories.
Remember to add a clear call to action by asking everyone to check out your TikTok account.
These Are Our Top TikTok Marketing Tips
Hopefully, after reading this article, you now know TikTok marketing tips to try today.
Make sure you’re using a Business account, familiarize yourself with the features, and regularly check your video’s analytics to make necessary adjustments. You should also post consistently, use relevant hashtags, and be authentic so viewers know what your brand represents. Good luck!