8 Celebrity Owned Cosmetic
Brands You Need to Know
The world of celebrity and cosmetics have always been intertwined! The skincare brands that are marketed by celebrities often are part of the merch, however, this is not the case for every celebrity out there! These cosmetic brands have their own unique niche and are a great source of inspiration, especially, when you are eager to make your own skincare products company but not too sure where to start!
Together with white label skincare manufacturer Selfnamed, let’s walk through the success stories and see what kind of added value can be given to a product line! Let’s dive into 8 celebrity owned skincare brands and how to create a skincare brand by offering a specific range of products and more!
Scarlett Johansson: The Outset
The airy and minimalist range of products is designed for two reasons – acne prone skin and sensitive skin! As Scarlet has dealt with acne for a long period of time, she knows the deal! The creation of skin care products was driven by personal experiences, which is a great advantage as a company owner because you understand the problem that many are facing.
This is a great example of skincare driven by one skincare type, in this case it is acne prone and very sensitive skin. To develop this type of skincare line, very specific problem driven – products must be dermatologically tested and certified with third party certifications! To prove the quality of the products!
Idris & Sabrina Elba: S’Able Labs
This skincare line was developed by the couple Idris and Sabrina Elba! Their skincare line was developed during pandemic, and it is something they have been bonding over – their skin care rituals! This is when they came up with their own product line that consists of Quasil Cleanser, Black Seed Toner, and Baobab Moisturizer!
This approach of introducing just a few products is a great choice for how to start a skincare line when you are a new business! You have the ability to test the market and see how the products are taken by your target audience!
The twist here is also in the ingredients the couple use in the products! The ingredients come from Africa – Somalian Quasil and Ghanaian shea butter. These are also unique selling points to a specific target audience!
Kim Kardashian: SKKN by Kim
The packaging – it is all about the representation, aesthetics, and branding! This is a very, very special point in Kim’s cosmetic brand. Of course, it is something that every brand needs to take into consideration – as we know, the look of the bottle sells!
If you wish to have eye-catching product packaging, then you should consider private label manufacturing options – there you will be able to have more freedom in creating the right skincare packaging design for your products.
Rihanna: Fenty Beauty & Fenty Skin
Everyone knows about Fenty Skin – about the all-inclusiveness the product range offers! The amazing foundation color range, as well as broad product offer for different skin types!
This is the opposite of the S’Able Labs brand, and Fenty Skin has a broader target audience, as there are more products to offer. If you are just starting, you can offer one product type, for example a moisturizer, and have different formulas for different skin types – normal, dry, oily or mixed skin type.
For smaller businesses the white label beauty product would be a great option, as the white label does not require big minimum order quantities, and the lead time is quick – so you can start selling right away. As well, as Selfnamed offers skincare dropshipping – your orders will be taken care of.
Selena Gomez: Rare Beauty
Selena emphasizes that while they were creating the Rare Beauty line, they primarily focused on two things – mental health and a safe place for people to connect! This means that cosmetic brands can be much more than products and skincare routine. You can create a community around the brand, and share more than just skincare routine plans. This is a great way to build trust among the customers and build strong brand values!
Jessica Alba: Honest Beauty
Jessica has done an amazing job in creating clean and sustainable beauty skincare brands – for children, for adults and beauty product line.
As this trend is growing larger by the day, for new businesses it is recommended to seek a private label cosmetic or white label manufacturer who specializes in natural and organic skincare products and sustainable packaging. This way, your brand will have added value and the advantage of sustainability, natural skincare products and healthy brand offer. Selfnamed provides both natural and organic skincare, as well as sustainable packaging solutions.
Michelle Pfeiffer: Henry Rose
Henry Rose offers a very unusual skin care concept – sophisticated fragrances that are integrated in body sprays, body creams, and of course – specially selected perfumes. The perfume idea has been extended to home items – offering different scented candles. We know fragrances mostly are synthetically made, however Michelle offers safe fragrances that are not toxic and safe to use around kids – a mom on duty!
This proofs the fact, if you love fragrances, they can be integrated into skin care products as well! For this option, we recommend to seek Private Label, who work with natural and organic ingredients and can make fragrances more friendly to the skin!
Issa Rae: Sienna Naturals
This brand primarily focuses on hair care, and nothing else. The target audience is people with curly hair. We have seen this before – the products are made for specific audiences with specific needs.
This is also a great way to specialize in selling specific products. With your chosen private label, you need to find out what products are recommended for the specific hair or skin type, test them out, and figure, if the products do indeed are good and if you really like the products, you can start integrating them into your skincare brand.
Overall, seeing the many and different approaches the celebrities have taken in developing the cosmetic brands, there is plenty of room for your business to grow, different niches to explore, and solutions to offer.
One of the primary things to take into consideration is to choose the best white label or private label skin care manufacturer that is suitable for your brand and values. Then, everything can be discussed with your business partner (product supplier) and develop a unique brand just as the rest of the celebrities.
