7 Tips on Building a
Mobile Advertising Strategy
for Small Businesses
Nearly 91% of us keep our smartphones within arm’s reach during the day.
This proves how effective a mobile advertising strategy is because you can contact customers around the clock.
If you’re eager to start mobile ad marketing but aren’t sure where to start, you’ve come to the right place. Here are seven top tips to help you.
What Is Mobile Marketing?
Mobile marketing is where you adapt your marketing campaign to reach users who interact with your business from their mobile devices.
Although it sounds like you can take your desktop strategy and hope it works for mobile devices, you can’t. You must approach mobile marketing in a new way so it’s optimized for mobile devices.
Our Top 7 Tips
There are many ways to achieve an effective mobile advertising strategy alongside using mobile SEO. Once you consider you’re targeting an entirely new interface, it’s easy.
Here’s what to do.
Make Your Site Mobile-Friendly
In 2019, 80% of users used a mobile device to browse the internet.
You must create a mobile-friendly website so menus and content display well for users. Further, optimize your content so someone using a mobile device can consume it on a small screen.
Craft well-written headlines as they’re the best way to deliver. Make sure they’re shorter and more persuasive as you don’t have a luxury of a large screen. For instance, instead of using “How to Start a Soap Business with Little to No Money”, your mobile-friendly title will be “How to Begin a Soap Business with No Money”.
Your website must have a fast loading time so it’s easier for users to click-through your site and complete their goal. To ensure this, only display essential information and invest in a robust hosting service.
A fantastic way to test this is using Google’s Page Speed Insights to see how well your site’s load times are performing.
Be Available 24/7
Whether customers are looking for descriptions of products to asking a question, you must be available around the clock. A chatbot is a fantastic way to extend your support and answer customer queries even when you’re not available.
Chatbots can also inform, sell, and upsell which makes your business far more efficient. Find one that works on your mobile-friendly site and through messaging apps so customers can always contact you.
Use Text Messages for Promotions
Reaching customers through push notifications improves your chances of generating leads. This is because you’re on their device and providing real-time reminders about products, deals, and events.
As a result, customers feel valued by your brand which encourages them to make purchases via their mobile devices.
You can also create email newsletters that are optimized for mobile users. There are many services that let you test your newsletter before sending the email by offering a “mobile view”. Take advantage of this and test your newsletter for your email campaigns.
Create an App
Every business should have a store-app to streamline the buying process. These include loyalty features like coupons to encourage customers to return.
To know what to include, analyze your business online, and pinpoint any areas where you can improve. Find ways to stand out from competitors and see if you can further streamline the processes in your app.
Use QR Codes for Quick Access
QR codes, otherwise known as “quick response” codes, transfer data quickly and digitally, perfect for mobile device users.
For instance, if you’re running ProKitchen Software, a program where you can design kitchens, create a QR code. So when a customer scans it, they’re sent to a landing page or your “About Us” section.
As a result, you can put your important data in the codes so it doesn’t compromise your site’s loading speed.
Elevate Your Social Media Strategy
Consider your social media marketing plan to post high-quality content to the relevant social media channels. Apart from posting, you must interact with your followers and reply to comments they leave on your photos or videos.
As a result, you’ll create stronger relationships with your customers and improve customer retention. Get creative and host giveaways, quizzes, and coupon promotions to encourage customers to engage with your brand.
So it’s effective, decide which social media is best for you. For instance, if you’re an ecommerce site then use Instagram Checkout. This means you post your products on your Instagram feed and users can purchase them without leaving the platform.
Further, you should harness the power of video marketing. Around 93% of marketers say they’ve landed a new customer after posting a video on social media.
This shows users would rather watch a video than strain their eyes to read a caption on a small screen. Because of this, shareable videos to encourage customer engagement and access new audiences.
Use Mobile Ads
Another way to advertise your brand is through mobile ads which you can run via your social media. These ads include text, image, video, or banners specifically for mobile use.
But before you launch your mobile ads, know your target audience so you know who to direct your message towards.
That’s How to Create an Effective Mobile Advertising Strategy
Those are the seven best ways to create a quality mobile advertising strategy. Make sure your mobile website or app loads quickly and streamline the buying process to improve customer retention. Harness the power of push notifications and QR codes to share promotions or create a loyalty program to keep customers returning. Good luck!
