7 Things to Check Before Choosing
a Link-Building Services Provider

Link building should be on your mind if you’re trying to optimize your website. You can hire a link-building service that can create links for you that should help you attract more potential customers.

Before you choose from among the link-building services out there, though, there are a few things worth checking. Let’s talk about them.

How Much Does the Provider Cost?

One of the first things it makes sense to check is how much this link-building service provider costs. Presumably, you only have a set amount of money to spend on this endeavor. You won’t be able to go over that budget, so make sure you can afford this service.

Have They Worked in Your Niche Before?

You’ll probably want to hire a link-building company that has worked in your specific niche before. A company with no experience creating links in your industry might not be the best choice to help you.

Do They Outsource Their Work?

Sometimes, you will get a company that outsources their work to freelancers working in other countries. You might get acceptable-quality work if that happens, but you may not. Generally, you can feel better about hiring companies for SEO that don’t outsource.

Do They Have a Whole Team Working on Your Site?

If you have a very large or complicated website, you might need many links. If that’s the case, you probably want a company that can assign a whole team to link creation. A single worker might not do it, especially if you have time-sensitive SEO requirements.

Can They Help with the Particular Goal You Have in Mind?

You might want to insert links on your website because you want more visitors or sales. Maybe you want to get more individuals to sign up for your newsletter or to follow you on social media.

Different link-building strategies can help you with each of these goals. You’ll want to ask the link-building service before you hire them if they can help you with the goal you have in mind for your website.

How Long Have They Been in Business?

It’s not often to your benefit to hire a link-building service that hasn’t been in business for very long. If you hire a neophyte, it might not cost you as much, but they also probably don’t have enough experience to deliver the results you want.

Can They Mention Some of Their Past Clients to You?

You should be able to go on the website of the link-building service you’re considering and see some of the companies or clients they worked with previously. Failing that, you should be able to ask them whether they’ve worked with any large companies that you know.

The best link-building services have probably worked with plenty of famous or well-regarded clients in the past, and they should be able to get glowing recommendations from those clients.

After checking off everything on this list, you should be in an optimal position to hire the best link-building service for your situation.