7 SEO Shopify Tips to Beat
Other eCommerce Platforms
Shopify is one of the best eCommerce platforms available, and for a good reason. It provides everything you need to create a successful online store, from beautiful themes to powerful tools.
However, Shopify is not the only game in town. There are a number of eCommerce platforms vying for your attention.
So how can you make your Shopify store stands out from the crowd?
It all starts with SEO.
Search engine optimization is a complex process, but there are some simple things that you can do to improve your shop’s ranking.
In this post, we’ll introduce you to SEO for Shopify and show you how to get started. We’ll cover basics like title tags, meta descriptions, keyword research, and more advanced techniques like optimizing images and creating rich content.
Following these SEO Shopify tips can help your Shopify shop rank higher in SERPs and attract more visitors. Best of all, your shop can beat other e-commerce platforms, including Amazon.
Read on to learn more!
1. Find the Right Keywords
Keyword research is an often-overlooked part of SEO, but it’s crucial to your success. The right keywords will make or break you when people search on Google for products like yours!
Keyword research is not difficult to do when you have the right tools. Among the best keyword research tools for Shopify are:
- Google Keyword Planner
Both tools can generate a long list of related keywords.
You may also use Amazon and Google auto-suggest features. However, they have a limited scope.
Keep an eye on the monthly searches and competition for your keywords. You’ll want to go with those with high search volumes per month but low competition.
2. Include the Keywords In Your Content
Once you’ve researched the relevant keywords, the next step is to infuse them into your web pages. And the best places to start include product pages, homepage, and product category pages.
But where precisely should you include those keywords?
- Page body content
- Page title and meta description
- Image Alt text
If you need to add target keywords to plenty of pages, it is something you must do. It might be time-consuming, but it could pay off in your Google rankings.
3. Optimize Images in Your Shopify Store
Image optimization is a must for your Shopify store as it will improve your rank in Google and other search engines.
Web browsers have used alt tags for years to make faster browsing easier. They have also become important when designing an effective website. Alt text provides information about what images represent without opening them.
4. Improve Your Shop’s Navigation
Shoppers will stay a bit longer when your site has an excellent navigation structure. Also, your search engine ranking will significantly improve.
A good place to start when optimizing your site’s navigation structure is your homepage. Product pages must be easily accessible from your homepage.
Most importantly, a shopper should not click more than three times when reaching a certain product or service.
Optimize your Shopify store menu also. Use texts that match the page title it’s pointing to when adding items to your menu.
Moreover, choose descriptive anchor texts when adding links to your pages. The text must match the page it is pointing to.
5. Optimize Your Shopify Site’s Speed
It is frustrating to wait more than 2 seconds for a web page to load. Visitors will most likely abandon the website. And worse, the Shopify store rank may decrease with every second someone spends on it.
That is why optimizing your site speed is a must.
Optimized websites load faster and give users the impression that they are efficient. This leads to increased conversion rates and higher rankings on the Google search console.
Here are things you can do to improve your site’s speed:
- Use Jpeg images
- Upload only compressed product images
- Use a light-weight theme
- Cut down the apps installed on your site
6. Create A Strategic Content Plan
You can’t just create a blog post and call it a day. Instead, think about your target audience. Find out what type of posts they enjoy reading the most.
To create original content, identify what sets you apart from the competition. From there, develop your own voice and style to increase organic traffic.
Create unique, engaging content for:
- Blog posts
- Social media
After you publish your content on your Shopify website, it’s important to monitor performance and see what is being enjoyed by customers. This will help shape your future offerings for them.
7. Use an SEO App
A good SEO app can make all the difference for a Shopify store. There are a lot of Shopify SEO apps out there, so it can be tough to know which one to choose.
However, there are things to look for that can help you narrow down the field. These include:
- A comprehensive set of Shopify SEO features
- Easy to use and provides clear instructions
- Provides guidance on how to use the app best to achieve your desired results
- Excellent customer support
A good SEO app will have a team of experts on hand to help you troubleshoot any problems you may encounter. Choosing the right Shopify SEO app can be the difference between ranking highly in search engines and being lost in the crowd.
Any eCommerce store owner will tell you that one of the biggest challenges is making your shop stand out from the rest. After all, thousands of other businesses are selling similar products and services.
So, to ensure that potential customers will find your Shopify shop instead of your competitor’s, start implementing these Shopify SEO tips.
When looking for the right SEO app, give SEO Leverage a try.