7 Marketing Tips for
Modern Clothing Brands
The astronomic rise of the internet and social media in recent years has changed the way clothing brands market to consumers forever. Nowadays, you can simply go online to order new clothing items from a top brand in any color, shape, or size of your choice. You can get clothes you have ordered online delivered promptly to your door, all without going through the hassle of having to go out to a busy mall and queueing up for ages to buy clothes. Most modern clothing brands now have online stores that generate large amounts of money instead of just brick-and-mortar stores. Read on to find out more in our guide to 7 marketing tips for modern clothing brands.
Use Social Media as a Key Marketing Tool
In order to stay modern and relevant in the eyes of customers, fashion brands today should try to market and advertise wherever their customers are. Hence, customers remain aware of their brand and in touch with all its latest deals and offers. The most popular social networks, Facebook and Instagram, each have over 2 billion active users worldwide. For this reason, having a social media presence is a vital marketing strategy for modern clothing brands with online stores.
In addition, using social media is free for modern clothing brands, and a few clicks of a button will allow them to send marketing content that can be seen by millions of people. One of the main aims of social media marketing for fashion brands today is customer acquisition and managing to attract new customers to the brand.
Check the Engagement Levels of Your Brand’s Social Media Marketing Posts
Modern clothing brands should keep an eye on the engagement levels for their social media posts to learn what types of social media marketing and advertisements are particularly successful with audiences. For example, does one entertaining video clip they have posted on Instagram or TikTok get shared a lot more times than other videos do? Looking at which hashtags catch on and ‘trend’ across social media platforms such as Twitter and Instagram are another thing clothing brands can look at to help them decide what type of content may perform well in their social media marketing campaigns.
Know Your Audience
Market segmentation and analyzing social media and online interactions allow modern clothing brands to identify their main audience. Knowing your primary audience and the demographic groups your brand is particularly popular with, enables brands to tailor their marketing strategy to develop marketing campaigns that will engage them. Brands can use specialist technology and software to carry out market segmentation and analyze their customer base and online interactions.
The overarching aim of a marketing campaign for any business is to increase sales and convince people to spend their money on your products or services. Therefore, clothing brands need to know the likes, dislikes, and spending habits of their audience.
Create an Engaging Website for Your Brand
Clothing brands these days should have attractive, well-designed websites that manage to capture the attention of online users. After all, many of the links that brands put in their email and social media marketing posts will take you to their website, and this is the place where you can go to buy their products. Brands should use engaging graphics and thumbnails to keep their website looking fresh, and make it easy to use and navigate for online shoppers.
You can attract customers to visit your brand’s website by placing ads on other websites that promote your latest offers and so on. If you are a fashion brand business looking to produce slick customized, automated ads, you may want to look at enlisting the services of ad maker Creatopy.
Use Influencers and Popular Accounts to Promote Your Products on Social Media
Using brand deals with social media influencers is a clever way clothing brands can market their products online today. Social media influencers and the idea of influencer marketing is a reasonably new phenomenon, and it’s potentially a highly effective marketing method. For example, a young 20-year-old social media star such as the American TikToker Dixie D’Amelio will be an instantly recognizable figure to the younger age demographic and under 21-year-olds. Social media stars are modern-day celebrities, and your clothing brand may strike gold by using their services for your advertising purposes.
Any popular or ‘influential’ account sharing your clothing products across social media is a positive thing for making more people aware of your brand and improving the brand’s reputation and credibility amongst consumers and the public. One share from a social media account with millions of followers could lead to a notable sharp increase in sales for your clothing products.
Make Sure Your Clothing Brand is Ethical and Socially Responsible
Today’s clothing brands should all be aware of the importance of their brand’s image and reputation. To protect their brand image, brands should try and come across as ‘socially conscious’ to demonstrate that they care about social justice and climate change matters. A good example of socially conscious branding is the ice cream brand Ben & Jerry’s, which openly supports climate change, LGBTQ equality issues, and the Black Lives Matter movement.
Today, it can damage your clothing brand’s sales if it happens to be widely perceived as an unsustainable ‘fast fashion’ clothing brand that is socially irresponsible. An example of a socially irresponsible thing a clothing brand today could do, that may negatively impact the reputation of the brand, is disregarding climate change by using lots of single-use plastics in the packaging for online orders. Investors interested in putting their money into a clothing brand may also become put off if they believe the brand’s actions mean the brand fails to align with their beliefs and values as investors.
Be Aware You Can Still Use Offline Advertising
There are still many ways that retail brands can advertise offline, such as eye-catching displays in their stores, billboards, posters, television advertisements, leaflets, catalogs, word-of-mouth, etc. However, online marketing has come to the fore in recent times, particularly during the pandemic when stores shut, and customers began doing more online clothes shopping than ever before. Businesses today can also come up with on and offline marketing strategies that complement each other and work in tandem.
These are just a few helpful marketing tips that modern-day clothing brands should consider. The internet has undoubtedly drastically changed consumer behavior and how we buy our clothing products.