6 Ways to Increase Loyalty
from Your Online Customers
In today’s modern world, it can be hard to retain your target audience’s loyalty. As many companies will happily slash the cost of their products or services at a moment’s notice, it can be hard to compete with many rivals in the search engines and across social media.
There are, however, tactics you can use to encourage your demographic to return to your brand time and again. Read the six ways to increase loyalty from your online customers.
Host Online Sales
Hosting regular sales can help you to secure both new and existing customers. For example, you could send email newsletters straight to your subscribers’ inboxes to encourage them to view the products on sale.
Customers might also commit to an order when you feature a countdown to the end of the sale on your homepage and product pages. It can create a sense of urgency that could convince a visitor to buy from your brand.
Reward Customers
Encourage repeat orders by finding different ways to reward your customers. For example, you could launch a customer referral program for your company, or you could create a points system that will allow them to enjoy discounts and savings after they have generated many points from multiple orders.
Enable Wish Lists
While visitors might be interested in your products, they might not want to commit an order right away. Allowing visitors to save their favorite items onto a wish list could encourage them to return to your site in a few hours, days, weeks, or months to buy one or more products.
Create an App
If you’re struggling to encourage repeat customers, your business could benefit from developing an app. As the application will live on your customers’ mobile devices, they might be more likely to browse your products and make a purchase.
The higher the quality of your app, the more likely a customer will trust in the quality of your goods and services. There are, however, many considerations you must make before you embark on an application development project, which could prevent your business from making a major mistake.
Deliver on Your Promises
Customers don’t want to buy from companies they can’t rely on. If you promise next day delivery, you must ensure their parcel arrives on schedule – and you must apologize if it doesn’t. If you deliver on your promises time and again, you could develop a large and loyal customer base, who could ensure your longevity in an industry. If you fail to meet expectations, don’t be surprised if you experience poor annual sales, limited word of mouth, and a bad reputation.
Keep Your Site/App Fresh
Customers won’t routinely engage with your website and mobile app if it features the same old content and deals. Give them a reason to return by freshening up your copy, offers, and industry news. It could provide an opportunity to promote a different product or service, which could increase an order total and, in turn, your annual revenue.
