6 Landing Page Mistakes
That Are Costing You Conversions
You have an excellent product, your business is ready, and you are driving significant leads to your landing pages. There is one problem, though: the customers are not converting. Landing pages are your most crucial lead generation tools, but if they are not pulling their weight yet, there may be something you are doing wrong. This article outlines landing page mistakes you should avoid at all costs.
Complicated Or Unorganized Layouts
Simplicity is key when it comes to web design. The internet is all about efficiency, and if your landing page has a complicated design, no one is going to stick around to purchase a product or service. Avoid clutter and unorganized layout if you want a high-converting landing page. By making it easy for prospects to flow through your sales funnel, you increase their chance of making it to the bottom. For best results, you will want to utilize the best landing page, builders. This Unbounce vs. Lead pages vs. Instapage guide can help choose a tool that best suits your needs.
Slow Loading Times
Your effort to create a high-converting landing page will count for nothing if customers bounce even before the page loads. As the web matures, the expectations of internet users on loading times are becoming more demanding, and you risk falling behind your competitors if your landing pages are too slow. Follow these tips to improve the loading times of your landing pages:
- Use a fast web hosting provider
- Use web caching
- Use a content delivery network (CDN)
- Optimize images
- Minimize page redirects
- Perform regular speed tests
Poor Mobile Experience
Most people use their mobile devices to search the internet, and you can’t afford to have landing pages that are hard to navigate on a smartphone; otherwise, you are going to isolate more than 50% of your website traffic. Internet users are not as patient as many people think, but you can reduce the bounce rate by ensuring your site’s mobile experience is excellent.
Lengthy Lead Capture Forms
The offers on your landing page should be so appealing to users that they are willing to provide their names, emails, and other crucial information in order to receive it. However, you should be careful not to ask for too much or too personal information in exchange for a simple offer, as it will increase the bounce rate.
Failure To Use Images Or Using Poor-Quality Images
High-quality and well-placed images on your landing page quickly provide context and convey your message to visitors who are in a hurry – and most of them are. On the other hand, poor-quality, pixelated, dated, or generic images make your offer less enticing and reflect poorly on your brand.
Your landing pages should be created with one objective in mind: to convert website visitors on a form. By using multiple CTAs and paths for site visitors to take, you distract them from the main message. One CTA button, supported by a captivating copy on a well-designed landing page, makes the visitor’s path to conversion simple, clear, and intuitive.
Like any other aspect of digital marketing, optimizing your conversion rate is a marathon, not a sprint. Take time to go over your landing pages and fix any issues that may be killing your conversions.