1) Avoid spamming people
When it comes to e-marketing, there is no point in spamming people for no reason. Sending thousands of emails because you think you have to do so will get you nowhere fast. If people get a message from you every other day, they will mark your emails as spam. That means that any further messages you send will go straight to their junk folder, and they won’t look at them. That would be a massive waste of your email.

2) Write engaging letters to your customers
The emails that you do send need to be engaging and look impressive. You can use some newsletter software to create the e-letters so that they look attractive to your customers. You should make sure that the content of each letter is relevant to the user. Think about what the point of the message is before you start writing it. Keep things simple, straightforward and to-the-point.

3) Make people feel as though they are special
If your customers feel as though you take them for granted, they will leave. Sometimes, people just want to feel as though they are special. You should reward your loyal customers by giving them promotions or discounts. Don’t send them a discount code every week as this will look tacky. Throughout the year, give people a handful of promotional offers so that they feel as though you care about them.

4) Respond to queries fast
Remember, it works both ways; if you get a message from a customer, you have to reply as soon as possible. People need support when they buy things from your company. If you don’t respond to queries when you get them, people will assume that you never will. If you don’t have an answer right away for your client, you should at least send them a message to let them know that you are working on the issue. Tell them that you will get back to them soon.

5) Let people know about changes
If you make any significant changes in your company, it is courteous to let people know about them. For example, if you decide to boost your prices or change where you base your headquarters, you need to let people know. If there is any important news about your company, send your customers an email about it. It is the right thing to do after all.

6) Personalize your communications
When you write a message or email to someone, you need to make it personal to them. Writing ‘Dear Customer’ will not cut it. Instead, you should change each message so that it says the client’s name. That way, people will feel as though you have taken the time to recognize who they are. If people see an ambiguous email, they might find it insulting.