Falling for these myths is natural. Reason being, they sound so obvious and that too when it comes from so many people and experiences. If you believe in any of those, you might end up creating an SEO strategy which has loose ends, is poorly structured as well as a waste of both time and money.
While you are here, we believe that you are someone who is about to start your journey or already into catering SEO services. Whatever the reason, it is important to get some facts straight. You must know what is right and what is wrong. So, we have curated the 6 common stereotypes when it comes to SEO services.
SEO = Keywords And Vice Versa
I can’t tell you how many people and professional SEO services companies are struggling to get the desired SEO outputs for their company or their clients due to this basic myth. There is no space for the confusion that keywords are an important element for SEO. But doing keyword analysis and finding out relevant keywords to rank your websites, is not it!
Keywords are a part of SEO – it is not SEO. This myth has ruined the SEO dreams of so many content strategists, internet marketers and curious SEO learners.
Even the most sought-after SEO Expert – Neil Patel advised all the content curators, “I followed a proven SEO strategy, tapped into a hungry market, created in-depth content that’s backed up by stats and data, solved a definite problem and promoted the blog posts.”
Over-the-moon SEO Ranking Guarantees
This is one of the most debated topics when it comes to delivering expected SEO results. You might even argue that there’s an article where Neil Patel talks about how he managed to increase search engine traffic by 13.15% in just 30 days. But, what you didn’t read and explore is how many factors contributed in doing so.
Whether you hire a team of SEO professionals or manage an in-house team of SEO experts to rank 1st on Google, it’s going to take time. Say, at least you’ll have to sit-tight from 3 months of SEO implementation.
Lengthy Content Is the Ultimate Way To Rank
First of all, let’s get some things clear before you even start frowning and questioning my statement. Google spiders surely love to crawl content-rich pages and place it at the top.
But, when it comes to SEO, it’s not just one or two factors that drive it. SEO is a permutation and combination of many factors. It is the only key to build high-quality content.
Ranking first on Google is driven by user intent and editorial links. Let me also tell you that these are some easy-peasy ways to rank higher – not the only ways.
For a content that runs 3000+ words long might not add a substantial value compared to a 1000 word content. Long-form content does rank on the first page but not necessarily makes it to #1.
Placing High-authority Links Means Losing Your Audience
Interlinking has been an integral part of SEO since its inception. Reasons are many. It makes it easy for users to get a better understanding of the topics. It increases the knowledge-base of the reader. It adds to the ranking factor and so on.
Content creators and SEO specialists often encounter this dilemma while placing outbound links to high-authority websites in their content. They believe they’d lose their audience to them – because they’re the best (which is absolute truth).
But, the truth of the matter is – as long as your content is valuable, in-depth and persuasive – no matter what number of outbound links you place, they’ll come back to your content and finish the read.
More H1 Tags = Higher Ranking
There was a time when such on-page optimization techniques mattered a lot to Google. But, as the digital experiences and the performance metrics of online content changed, ranking criteria changed too.
For the people who are involved in internet marketing, placing H1 tags is important because their target is to build high-converting landing pages. But for pure content curators, all that matters is writing high-quality and value-oriented content. Hence, they don’t emphasize much on H1 tags.
The point is, using H1 tags add a good user experience – they make navigation easy. When you breakdown your content into different header tags (H1, H2, H3 and so on), you are making your content more readable and engaging. And these matters a lot to Search Engines! And hence the spiders will push your content up.
Stuffing your content with irrelevant H1 tags will make your content look poorly structured. Avoid it big time!
PPC Ads Are A Catalyst for Organic Ranking
It wouldn’t be wrong to say that organic traffic is something which is based on indexing while PPC is purely based on the bidding system. PPC ads are where you can target keywords especially while you are opting for building a brand. And if done the right way your search ads are going to appear on the first page. With PPC campaigns, it is also easier to measure performance and ROI as you can refine the keywords based on the ad budget and how it’s spent.
PPC ads are no-doubt a surplus way to boost the conversion rates of your organic search results but it doesn’t improve your organic ranking.
All of the above misconceptions are the ones which we as a professional SEO services company have encountered throughout our years of experience. SEO is never a one-size-fits-all theory. Multiple factors contribute to curating a successful strategy. No one can define a specific approach. SEO is a result-driven technique and hence such misunderstandings shouldn’t influence your approach.
SEO is a technique which you can learn over time with patience and an ingenious approach. Instead of falling prey to what others have to say about SEO, it is advisable to try and test different strategies on your own. And most importantly, believe in the results you see with your own eyes.